# Compact Affordable Soundbars Sonos Launches New Highly-Accessible Soundbar Called the 'Ray' By Niko Pajkovic | Published 2022-05-12 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/the-ray References: [acquiremag](https://www.acquiremag.com/tech/sonos-ray-speaker) & [sonos](https://www.sonos.com/en-us/shop/ray)  Audio electronics giant Sonos has added a new affordable speaker option to its ever-growing lineup of premium audio products called the 'Ray' soundbar. The new system was purposely designed to be an [entry point soundbar](https://www.trendhunter.com/trends/sony-speakers) for consumers who are prioritizing convenience, compactness, and affordability. That being said, the system still comes with a variety of premium features. For example, the Ray soundbar features Trueplay tuning technology, which works to auto-adapt the system's acoustics to any environment. What's more, the new soundbar is built to support all of the main music streaming services, including [Spotify](https://www.trendhunter.com/trends/ruark-r140-sound-system) and Apple Music. For those interested, the Ray soundbar is now available to purchase on [Sonos'](https://www.trendhunter.com/trends/sonos-packaging) website and at select electronics retailers. Image Credit: Sonos ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 20% | Activity: 4% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Why This Trend Is Growing - **Affordable Soundbars:** Companies can develop soundbars with premium features at lower price points to target consumers prioritizing affordability. - **Compact Soundbars:** Developing soundbars with a focus on convenience and space-saving features presents an opportunity for companies to tap into the growing demand for sleek, space-efficient home entertainment devices. - **Trueplay Tuning Technology:** Companies can develop sound systems with Trueplay technology, which adapts to different environments, to provide superior audio experiences for consumers. ### Industries Being Reshaped - **Audio Electronics:** As the demand for home entertainment systems grows, audio electronics companies can further tap into the market by offering soundbars with premium features at lower price points. - **Consumer Electronics Retail:** Electronic retailers can target consumers looking for affordable and compact soundbars by offering a range of options to meet their needs. - **Music Streaming Services:** As soundbars become an increasingly popular way to access music streaming services, companies can offer soundbars that are optimized to work with these services to provide superior audio experiences for consumers. ## Related on Trend Hunter - [Budget-Friendly Soundbars](https://www.trendhunter.com/trends/sonos-ray.md) - [Slender Sound-Maximizing Soundbars](https://www.trendhunter.com/trends/sonos-arc-ultra.md) - [Cinema-Quality Audio Soundbars](https://www.trendhunter.com/trends/arc-ultra.md) - [Low-Cost Living Room Soundbars](https://www.trendhunter.com/trends/tcl-s-series-soundbars.md) - [Robust Surround Sound Speakers](https://www.trendhunter.com/trends/sonos.md) - [Wireless Subwoofer Speakers](https://www.trendhunter.com/trends/tcl-x937u.md) - [Miniature Beam-Like Sound Bars](https://www.trendhunter.com/trends/ambeo-soundbar.md) - [Spatial Sound Speaker Launches](https://www.trendhunter.com/trends/spatial-speaker.md) - [Affordable 200W Soundbars](https://www.trendhunter.com/trends/sharp-htsbw202.md)