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# Eco-Preserving Watches
'The Rainforest Edition' Watch by Solios Helps Protect the Rainforest

By Caitlyn Fernandez | Published 2021-12-09 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/the-rainforest-edition
References: [solioswatches](https://www.solioswatches.ca/collections/the-rainforest-edition-green-watches) & [solioswatches](https://www.solioswatches.ca/collections/the-rainforest-edition-green-watches/products/the-rainforest-edition-green-dial-rosegold-case-eco-green)

Solios has released 'The Rainforest Edition' watch in support of the [Rainforest Trust Foundation](https://www.trendhunter.com/trends/rainforest-alliance).

Solios watches use [solar technology](https://www.trendhunter.com/trends/solarpowered-watches1) to keep the watches functioning for a long time while disregarding the single-use battery standard of the industry. The Rainforest Edition has a minimalistic design and forest green watch face. The [leather straps](https://www.trendhunter.com/trends/leather-smartwatch-bands) provided with the watch are completely vegan and come in shades of brown, black, and green. Mesh straps are also available as the brand offers black, silver, and rose-gold options.

The engraving on the back of the watch depicts a rainforest scene further to emphasize the support of the Rainforest Trust Foundation. For every watch purchased within this collection, 10% of its revenue will be donated to help protect the rainforest. According to the website, "the Rainforest Trust reinvests 100% of donations to restore one acre of rainforest every 16 seconds across the world."

Image Credit: Solios Watches

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 66% | Activity: 35% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What Makes This Trend Stand Out

- **Eco-preserving Timepieces:** Opportunities to disrupt the traditional watch industry through sustainable and eco-conscious practices.
- **Minimalist Design Watches:** Simplicity and minimalism in watch design as a trend for fashion and function.
- **Socially-responsible Luxury Watches:** Luxury watches that are ethically and socially responsible, prioritizing environmental protection and sustainable practices.

### Sectors Adopting This

- **Fashion Accessories:** Trend towards sustainable and eco-conscious fashion accessories can disrupt traditional practices in the industry.
- **Luxury Goods:** Increased consumer demand for ethically and socially-responsible products creates opportunities for luxury brands to adopt sustainable and environmentally-friendly practices.
- **Conservation Organizations:** Partnerships with brands and companies to promote environmental protection can increase visibility and revenue for conservation organizations.

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