# Upcycled Water Gear The Raincoat Bag is a Waterproof Carry-All By Allison Love | Published 2010-07-24 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/the-raincoat-bag References: [bookofjoe](http://www.bookofjoe.com/2010/07/raincoat-bag.html) & [mollaspace](http://www.mollaspace.com/product_info.php?manufacturers_id=44&products_id=314) The Raincoat Bag is a [waterproof bag](https://www.trendhunter.com/trends/steele-canvas-1) for all your things. The upcycled raincoat was transformed into a durable, [sustainable eco-bag](https://www.trendhunter.com/trends/versatile-bags-for-essentials) just in case it rains and you need to protect your stuff. The bag itself doesn't turn into a raincoat for your body, but at least all of the goodies within it will stay dry and rain-free. The Raincoat Bag comes in a [bright yellow color](https://www.trendhunter.com/trends/pieces-for-rainy-days), which definitely reminds people of the rain. The front of the bag looks identical to a real raincoat, so it could fool all of your friends. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 17% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Upcycling Fashion:** Explore creative ways to transform discarded materials into new fashion items, like the Raincoat Bag. - **Sustainable Accessories:** Meet the growing demand for eco-friendly accessories by offering durable, waterproof bags made from upcycled materials. - **Fashionable Waterproofing:** Combine style and functionality by creating waterproof bags that resemble popular raincoats. ### Where This Applies - **Fashion and Retail:** Fashion brands can leverage upcycling techniques to create innovative and sustainable accessories like the Raincoat Bag. - **Outdoor Gear:** Outdoor gear companies can explore the market for waterproof bags made from upcycled materials to meet the needs of eco-conscious customers. - **Promotional Products:** Promotional product companies can offer unique and eye-catching bags like the Raincoat Bag as customized gifts or branding opportunities. ## Related on Trend Hunter - [Multimodal Waterproof Backpacks](https://www.trendhunter.com/trends/multimodal-waterproof-backpacks.md) - [Waterproof Ocean-Grade Utility Totes](https://www.trendhunter.com/trends/waterproof-tote.md) - [Water-Ready Duffle Bags](https://www.trendhunter.com/trends/zhik-submersible-duffel-bag.md) - [Grocery Bag Runway Accessory](https://www.trendhunter.com/trends/march-packable-tote-bag.md) - [Stylish Cooler Accessories](https://www.trendhunter.com/trends/tote-cooler.md) - [Wearable Poncho-Style Tents](https://www.trendhunter.com/trends/onetigris-tentsformer.md) - [Reinvented Plastic Bags](https://www.trendhunter.com/trends/telfar-plastic-bag.md) - [Adaptable Three-in-One Bags](https://www.trendhunter.com/trends/ultix-outdoors-superpack.md) - [Upcycled Carrying Bags](https://www.trendhunter.com/trends/coastline-ecosmart.md)