# Data-Driven Cycling Classes The Pursuit by Equinox is a New High Tech Workout Debuting at SXSW By Rebecca Byers | Published 2015-03-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-pursuit-by-equinox References: [adweek](http://www.adweek.com/news/technology/equinox-techie-fitness-bikes-are-new-workout-coach-163487) & [equinox](http://www.equinox.com/thepursuitbyequinox) The Pursuit by [Equinox](https://www.trendhunter.com/trends/equinox-sleep-lab) is a new tech-infused, data-driven workout class debuting at SXSW 2015 in Austin. These new classes incorporate real time data gathered through [retrofitted Schwinn bikes](https://www.trendhunter.com/trends/aviron-fit-bike) with [iPad](https://www.trendhunter.com/trends/twelve-south) attachments. It makes sense that Equinox would decide to showcase this new technology at SXSW, given the large emphasis on data-driven athletic performance in both products and services. The next step for Equinox will be making the data collected actionable, rather than just a way to amp up the spirit of competition by projecting the real time stats on a screen at the front of the room. The Pursuit by Equinox is an innovative integration of cutting edge health tech trends and reflects the upscale fitness brand's goal of creating a community of like-minded individuals who push each other toward success through friendly competition. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 34% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Data-driven Athletic Performance:** Equinox is leading the way in integrating real-time data into fitness classes, creating opportunities for personalized workouts and performance optimization. - **Tech-infused Exercise Classes:** Equinox is leveraging technology, like retrofitted bikes with iPad attachments, to enhance the workout experience and engage participants in a new way. - **Community-focused Fitness:** Equinox's goal of creating a community of individuals who motivate each other through competition highlights the growing demand for social and interactive fitness experiences. ### Sectors Adopting This - **Fitness and Wellness:** Fitness centers and gyms can adopt data-driven workout programs and incorporate technology to offer personalized exercise experiences. - **Health Tech:** Companies in the health tech industry can create innovative products and services that integrate real-time data to optimize athletic performance and inspire community engagement. - **Sports and Athleisure:** Brands in the sports and athleisure industry can explore partnerships with fitness centers to develop tech-infused workout classes and promote social fitness experiences. ## Related on Trend Hunter - [Elevated AI Workout Bicycles](https://www.trendhunter.com/trends/peloton-5.md) - [Novel Fitness Raves](https://www.trendhunter.com/trends/fitness-rave.md) - [Indoor Cycling Platforms](https://www.trendhunter.com/trends/smash-your-fitness.md) - [Digitally Connected Pilates Machines](https://www.trendhunter.com/trends/frame-fitness.md) - [Cutting-Edge Workout Experiences](https://www.trendhunter.com/trends/cuttingedge-workout-experiences.md) - [Interactive Game-Based Fitness Platforms](https://www.trendhunter.com/trends/gamebased-fitness.md) - [Gamified Workout Apps](https://www.trendhunter.com/trends/workout-quest.md) - [Collaborative Sports Performance Centers](https://www.trendhunter.com/trends/everlast-gyms.md) - [Indoor Rowing Workout Platforms](https://www.trendhunter.com/trends/indoor-rowing-workout.md)