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# Clean Haircare Collections
The Pure Collection by Frédéric Fekkai is 95% Naturally Derived

By Laura McQuarrie | Published 2019-09-20 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/the-pure-collection
References: [cew.org](https://www.cew.org/beauty_news/fekkai-unveils-clean-line-the-pure/) & [theonebyfekkai](https://theonebyfekkai.com/pages/the-pure-collection-2)

The Pure Collection by Frédéric Fekkai is a three-piece collection of [luxury haircare products](https://www.trendhunter.com/trends/oribe-supershine-collection) with ingredients that are 95% naturally derived ingredients and 100% fragranced by nature. The collection includes a non-stripping [gentle shampoo](https://www.trendhunter.com/trends/fragrancefree), a moisture-replenishing conditioner and an ultra-fine shine mist that also offers heat and UV protection.

The collection of [clean haircare products](https://www.trendhunter.com/trends/california-naturals) is formulated without sulfates, parabens, silicones and phthalates, and favors ingredients like soothing aloe vera, hydrolyzed quinoa protein, jojoba oil, avocado oil, shea butter, rice extract and antioxidant-rich edelweiss extract.

While The Pure Shampoo is sold in a bottle with a cap, The Pure Conditioner was intentionally packaged in a tube so that it can be differentiated from the other in-shower product for ease of use.

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 66% | Activity: 46% | Freshness: 9%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair)

## Key Themes

### Key Themes Behind This Trend

- **Clean Haircare:** Opportunity for brands to develop haircare products with natural and non-toxic ingredients.
- **Naturally Derived:** Growing demand for beauty products that are made with natural ingredients.
- **Eco-friendly Packaging:** The use of sustainable packaging materials can be a disruptive innovation in the haircare industry.

### Where This Applies

- **Beauty:** The beauty industry can tap into the clean haircare trend by offering natural and eco-friendly hair products.
- **Personal Care:** There is a growing market for personal care products that are made with naturally derived ingredients.
- **Packaging:** Opportunity for environmentally conscious packaging companies to create sustainable packaging solutions for the haircare industry.

## Related on Trend Hunter

- [Targeted Sensitive Haircare Products](https://www.trendhunter.com/trends/california-naturals-super-moisture-collection.md)
- [Skincare Grade Hair Products](https://www.trendhunter.com/trends/the-grown-alchemist.md)
- [Clean Luxury Haircare Lines](https://www.trendhunter.com/trends/mela-kera.md)
- [Ethical Skin-Nourishing Cosmetics](https://www.trendhunter.com/trends/beauty-kitchen-pure-collection.md)
- [Gentle Haircare Concentrates](https://www.trendhunter.com/trends/fragrancefree.md)
- [Luxe Haircare Line Expansions](https://www.trendhunter.com/trends/oribe-supershine-collection.md)
- [Ultra-Hydrating Haircare Sets](https://www.trendhunter.com/trends/shampoo-and-conditioner-duo.md)
- [Luxe Haircare Expansions](https://www.trendhunter.com/trends/hair-prodigieux.md)
- [Revived Oil Haircare Products](https://www.trendhunter.com/trends/brilliant-glossing-styling-crme.md)