# Bartender-Quality RTD Cocktails The Public Spirit's Canned Cocktails Feature Award-Winning Rum By Laura McQuarrie | Published 2021-09-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-public-spirit References: [aboutmanchester](https://aboutmanchester.co.uk/the-public-spirit-announce-ready-to-drink-rum-can-range/) & [thepublicspirit](https://www.thepublicspirit.co.uk/products/can-taster-box) The Public Spirit creates [ready-to-drink canned cocktails](https://www.trendhunter.com/trends/cointreau-cocktail-twists-margaritas) made with its award-winning Golden Aged Rum and Original Spiced Rum. There's the [Rum & Ginger cocktail](https://www.trendhunter.com/trends/rumblers-cola), which is described as spicy, zingy and fresh thanks to a combination of Original Spiced Rum , ginger beer and zesty lime. The [canned Rum Punch](https://www.trendhunter.com/trends/cocacola-and-bacardi) boasts equal parts of the Golden Aged Rum and Original Spiced Rum, plus juicy notes from papaya, citrus fruits, bitters and soda for a tangy serve. Both of these canned cocktails build on the already flavorful rums from The Public Spirit, which are full of well-balanced tastes of their own. As its name suggests, The Public Spirit donates a quarter of its profits to local causes such as community projects, mental health charities and food barnks. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 25% | Activity: 44% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **RTD Canned Cocktails:** Opportunity to disrupt the ready-to-drink market by creating bartender-quality canned cocktails using premium spirits. - **Craft RTD Cocktails:** Craft and artisanal canned cocktails made with high-quality spirits and unique flavor combinations can disrupt the RTD market and appeal to a younger demographic. - **Charitable Spirits:** Creating spirit brands that donate a portion of their profits to local causes can attract ethically conscious consumers and boost sales. ### Sectors Adopting This - **Alcoholic Beverages:** The alcohol industry can integrate the RTD trend by offering premium canned cocktails for convenience and portability. - **Charity:** The charitable sector can benefit from partnering with spirit brands that are committed to giving back a portion of their profits to local causes. - **Food and Beverage Manufacturing:** Manufacturers can produce premium canned cocktails with high-quality spirits and unique flavor combinations to tap into the growing demand for artisanal and craft products. ## Related on Trend Hunter - [Expertly Crafted Rum Cocktails](https://www.trendhunter.com/trends/canned-rum-cocktail.md) - [Canned Bar-Quality Rum Cocktails](https://www.trendhunter.com/trends/v-rum-canned-cocktails.md) - [Warming Ginger Beer Cocktails](https://www.trendhunter.com/trends/spiced-rum-ginger-beer.md) - [Summery Canned Cocktails](https://www.trendhunter.com/trends/post-meridiem-spirits.md) - [Spiced Rum Canned Cocktails](https://www.trendhunter.com/trends/readytodrink-rum-cocktail.md) - [Fiery Canned Rum Cocktails](https://www.trendhunter.com/trends/sly-dog-rum-spiced-n-stormy.md) - [Premium Coconut Cocktails](https://www.trendhunter.com/trends/coconut-cocktails.md) - [Crafty Canned Cocktails](https://www.trendhunter.com/trends/crafty-canned-cocktail.md) - [Artisanal High-ABV Cocktails](https://www.trendhunter.com/trends/canned-craft-cocktails.md)