# Festive Protein Ball Sets The Protein Ball Co. is Launching a Health-Centric Holiday Countdown By Laura McQuarrie | Published 2018-11-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-protein-ball-co References: [womenshealthmag](http://www.womenshealthmag.co.uk/life-skills/shopping/7411/healthy-advent-calendar/) & [theproteinballco](https://www.theproteinballco.com/news/the-protein-ball-co-advent-calendar) Ahead of Christmas this year, [The Protein Ball Co.](https://www.trendhunter.com/trends/vegan-snack-balls) is launching a Protein Ball Advent Calendar that contains all six of its protein ball varieties, plus two new vegan-friendly flavors. Throughout the days of December, consumers will be able to open the [healthy advent calendar](https://www.trendhunter.com/trends/healf-advent-calendar) to discover a different protein ball and an extra surprise on Christmas Day. Some of the healthy yet indulgent protein ball flavors that the company makes include classic pairings like [Apple](https://www.trendhunter.com/trends/pastryinspired-protein-cereals) + Blueberry, Peanut Butter + Jam and Strawberry + Vanilla, as well as superfood-integrated varieties like Hazelnut + Cacao and Goji + Coconut. The holiday season is known to be a time of consumption and overindulgence, yet advent calendars of this kind have the potential to help consumers partake in the festivities in a moderated, balanced way that won't get in the way of healthy living. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 41% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Health-centric Holiday Countdown:** The trend of offering health-centric holiday countdown products to help consumers enjoy holiday festivities in a balanced way. - **Innovative Advent Calendars:** The trend of offering unique and original products in advent calendars to create excitement and engagement with consumers. - **Indulgent Yet Healthy Snacks:** The trend of providing indulgent yet healthy snack options in the form of protein balls to appeal to health-conscious consumers. ### Sectors Adopting This - **Wellness Products:** The wellness industry can benefit from this trend of offering health-centric holiday countdowns. - **Snack Food:** The snack food industry can benefit from creating indulgent yet healthy snack options that appeal to a health-conscious audience. - **Retail and E-commerce:** The retail and e-commerce industry can benefit from offering unique and innovative products for the holiday season that create buzz and engagement from consumers. ## Related on Trend Hunter - [Protein Bar Advent Calendars](https://www.trendhunter.com/trends/protein-bar-advent-calendar.md) - [Nutrient-Dense Protein Snacks](https://www.trendhunter.com/trends/vegan-snack-balls.md) - [Seasonal Spherical Protein Snacks](https://www.trendhunter.com/trends/portable-protein-balls.md) - [Protein-Forward Energy Balls](https://www.trendhunter.com/trends/the-protein-ball-co-ballsy-by-nature.md) - [Convenient Nutritional Snacks](https://www.trendhunter.com/trends/scotts-protein.md) - [Grab-and-Go Plant-Based Snacks](https://www.trendhunter.com/trends/the-protein-ball-co-multipack.md) - [Functional Coffeehouse Protein Bites](https://www.trendhunter.com/trends/scotts-protein-balls-flavors.md) - [Grab-and-Go Keto Snacks](https://www.trendhunter.com/trends/keto-balls.md) - [Ready-to-Snack Protein Bites](https://www.trendhunter.com/trends/harvest-morn-protein-balls.md)