# Grab-and-Go Plant-Based Snacks The Protein Ball Co. Multipacks Come in Three Varieties By Michael Hemsworth | Published 2024-10-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-protein-ball-co-multipack References: [grocerytrader](https://grocerytrader.co.uk/the-protein-ball-co-sets-sights-on-healthy-snack-aisle-with-new-multipacks/) & [theproteinballco](http://www.theproteinballco.com/)  [The Protein Ball Co.](https://www.trendhunter.com/trends/vegan-snack-balls) multipacks have been introduced by the brand to the snack aisle to provide shoppers with an option to pick up and keep on hand for [grab-and-go snacking occasions](https://www.trendhunter.com/trends/taste-inc). The multipack products come in three flavors including Peanut Butter High Protein, Salted Caramel and Blueberry Oat Muffin, and each contain three packs per box. The snack products contain between seven and 10-grams of protein each, and each have [no added sugar](https://www.trendhunter.com/trends/trek-high-protein-bars) while also being high in fiber and rich in vitamins B12, C and D3. Founder Matt Hunt spoke on The Protein Ball Co. multipacks saying, "We are thrilled to be launching these new multipacks, which allow us to target a broader range of customers. Our products typically cater to the on-the-go customer, looking for a quick impulse buy that fuels their active lifestyle. These new multipack boxes will appeal to those who like to plan further ahead and have healthy snacks to hand all week long." ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 61% | Activity: 48% | Freshness: 29% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Plant-based Protein Innovations:** Novel plant-based protein products like The Protein Ball Co.'s multipacks cater to the increasing consumer demand for healthier, sustainable snacking options. - **On-the-go Nutritious Snacking:** Grab-and-go snack solutions enriched with protein and vitamins address the need for convenience without compromising on nutrition. - **Sugar-free Snack Options:** The trend of sugar-free, high-fiber snacks offers a healthier alternative for consumers concerned with sugar intake and digestive health. ### Who This Affects Most - **Health Food Industry:** The health food sector sees innovation with multipack plant-based snacks that promise high nutritional value and convenience for busy lifestyles. - **Convenience Food Industry:** Convenience foods are evolving to include health-forward options that cater to time-strapped consumers seeking nutritious yet quick bites. - **Dietary Supplements Industry:** The rise of fortified snacks rich in vitamins and minerals suggests an overlap between traditional snack foods and dietary supplements. ## Related on Trend Hunter - [Nutrient-Dense Protein Snacks](https://www.trendhunter.com/trends/vegan-snack-balls.md) - [Filling-Packed Protein Balls](https://www.trendhunter.com/trends/the-protein-ball-co-stuffed.md) - [Protein-Forward Energy Balls](https://www.trendhunter.com/trends/the-protein-ball-co-ballsy-by-nature.md) - [Grab-and-Go Keto Snacks](https://www.trendhunter.com/trends/keto-balls.md) - [Dessert-Inspired Protein Snacks](https://www.trendhunter.com/trends/day-out-peanut-butter-crunch.md) - [Ready-to-Snack Protein Bites](https://www.trendhunter.com/trends/harvest-morn-protein-balls.md) - [Convenient Nutritional Snacks](https://www.trendhunter.com/trends/scotts-protein.md) - [Convenience-Focused Snack Formats](https://www.trendhunter.com/trends/snack-size-multipacks.md) - [Seasonal Spherical Protein Snacks](https://www.trendhunter.com/trends/portable-protein-balls.md)