# 5-in-1 Serum-Creams The Protagonist Delivers Immediate & Long-Term Skincare Benefits By Laura McQuarrie | Published 2023-05-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-protagonist References: [newbeauty](https://www.newbeauty.com/best-skin-care-launching-in-may-2023/3) & [skinatwork](https://skinatwork.com/products/the-protagonist) The Protagonist by [Skin at Work](https://www.trendhunter.com/trends/neofiller-lift-fill) is an upcoming launch for the face and eyes that delivers deep hydration, plus brightening, tightening, soothing and plumping benefits. The [five-in-one serum-cream](https://www.trendhunter.com/trends/double-duty-by-lazy-skincare) contains ingredients like niacinamide, traditional Chinese herbs, turmeric extract, plus advanced forms of olive oil and hyaluronic acid. This hero product boasts a concentrated form that delivers both immediate benefits and long-lasting results, and it adapts to the needs of the skin and supports other products in a skincare routine. "I want your skin to literally be juicy and radiate from the inside out. I don’t really believe in niacinamide at 10%, so we gave you the perfect amount at 5%," said brand founder Thomas Smith, "We coupled this with yuzu, which makes this a super cocktail for glass-like pores in a three-day period." ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 41% | Activity: 38% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Multi-functional Skincare Products:** The Protagonist 5-in-1 serum-cream offers deep hydration and multiple benefits for the face and eyes, which could lead to more multi-functional skincare products. - **Traditional Ingredients in Skincare:** The use of traditional Chinese herbs in The Protagonist could inspire more skincare brands to incorporate traditional ingredients in their products. - **Adaptive Skincare:** The Protagonist adapts to the needs of the skin and supports other products in a skincare routine, which could lead to more adaptive skincare products in the market. ### Industries Being Reshaped - **Skincare:** The use of multi-functional and adaptive ingredients and formulations in The Protagonist could disrupt and inspire innovation in the skincare industry. - **Cosmetics:** The Protagonist's combination of skincare benefits and cosmetic appeal could lead to more innovation in the cosmetics industry. - **Traditional Medicine:** The use of traditional Chinese herbs in The Protagonist could inspire more research and innovation in the field of traditional medicine and its potential use in skincare products. ## Related on Trend Hunter - [7-in-1 Skincare Solutions](https://www.trendhunter.com/trends/the-dayscript-by-klira.md) - [Limited-Edition Skincare Serums](https://www.trendhunter.com/trends/founders-essence.md) - [AI-Powered Skincare Serums](https://www.trendhunter.com/trends/allinone-personalized-serum.md) - [Multipurpose Glass-Packaged Moisturizers](https://www.trendhunter.com/trends/olay-super-cream.md) - [All-in-One Skincare Serums](https://www.trendhunter.com/trends/hustle-serum.md) - [Advanced Nourishing Creams](https://www.trendhunter.com/trends/ympossible-cream.md) - [Multi-Action Rejuvenating Skincare](https://www.trendhunter.com/trends/system-skins-allinone-solution.md) - [Functional One-Step Creams](https://www.trendhunter.com/trends/multivitamin-power-recovery-cream.md) - [Multi-Use Skincare Creams](https://www.trendhunter.com/trends/ms-morning.md)