# Surf'n'Turf Transports The Project Omega is Great for Highways as Well as Waterways By manzil | Published 2010-11-10 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/the-project-omega References: [ecofriend.org](http://www.ecofriend.org/entry/project-omega-tries-to-make-use-of-waterways-as-natural-highways/) & [ecofriend.org](http://www.ecofriend.org) The Project Omega is an eco-friendly transportation system by industrial designer Andrew Browder. This eco innovation is specially designed for [BMW](https://www.trendhunter.com/trends/the-icon) in hopes of maintaining an efficient transportation system that is suitable for both highways and waterways. The proposed project includes a [hybrid electric vehicle](https://www.trendhunter.com/trends/offroad-vehicles1) capable of harvesting kinetic energy through its wheels while on the highway. The vehicle can be attached with a [bio-plastic catamaran platform](https://www.trendhunter.com/trends/maritime-transportation-system), allowing the Project Omega to sail on the water. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 71% | Activity: 78% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Transportation:** The Project Omega proposes an eco-friendly transportation system that is suitable for both highways and waterways, presenting opportunities for innovation in the sustainable transportation industry. - **Hybrid Electric Vehicles:** The Project Omega includes a hybrid electric vehicle that can harvest kinetic energy through its wheels, highlighting opportunities to disrupt the electric vehicle industry with sustainable transportation design. - **Multi-modal Transportation:** The Project Omega's ability to operate on both highways and waterways presents opportunities for innovation in multi-modal transportation, allowing for more efficient and sustainable transportation solutions. ### Where This Applies - **Automotive Industry:** The Project Omega's hybrid electric vehicle design provides opportunities for disruption within the automotive industry through the integration of sustainable transportation features. - **Shipping and Maritime Industry:** The Project Omega's ability to operate on waterways presents opportunities for innovation within the shipping and maritime industry, allowing for more sustainable and efficient transportation solutions. - **Sustainable Transportation Industry:** The Project Omega's eco-friendly transportation system presents opportunities for innovation in the sustainable transportation industry, offering a more efficient and environmentally conscious alternative to traditional transportation methods. ## Related on Trend Hunter - [Water-Ready Sports Car Concepts](https://www.trendhunter.com/trends/citron-above-and-under.md) - [Post-Apocalyptic Off-Road Vehicles](https://www.trendhunter.com/trends/delorean-omega-2040-concept.md) - [Sustainable Transportation System Concepts](https://www.trendhunter.com/trends/treo.md) - [Omni-Fuel Vehicle Concepts](https://www.trendhunter.com/trends/andrietta-concept-car.md) - [Futuristic User-Centric Travel Solutions](https://www.trendhunter.com/trends/the-volvo-space.md) - [Autonomous Amphibious Vehicle Designs](https://www.trendhunter.com/trends/crosser-v1.md) - [Interchangeable Autonomous Vehicles](https://www.trendhunter.com/trends/driverless-transportation-system.md) - [Semi-Amphibious Bus Designs](https://www.trendhunter.com/trends/estuary-hopper.md) - [Humongous Hydrofoil Luxury Yachts](https://www.trendhunter.com/trends/hydrofoil-luxury-yachts.md)