# Umami Fiber-Rich Meat Alternatives Revo Foods THE PRIME CUT is Made with Mycoprotein By Michael Hemsworth | Published 2025-04-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-prime-cut References: [vegconomist](https://vegconomist.com/food-and-beverage/meat-and-fish-alternatives/revo-foods-launches-the-prime-cut-a-new-category-of-functional-plant-based-foods/) & [revo-foods](https://revo-foods.com/)  [Revo Foods](https://www.trendhunter.com/trends/minced-fungi-protein) THE PRIME CUT has been created by the Austrian food tech startup as a functional food option that's meant to complement existing protein types and satisfy health-conscious consumers. The product is described as being of the plant-based 3.0 generation with a recipe that's made with [mycoprotein that doesn't require extensive processing](https://www.trendhunter.com/trends/cleanbean-products) to work well for clean label food varieties. The product has a naturally umami flavor that's rich in fiber, while also being high in protein and vitamins yet low in carbohydrates and cholesterol. Head of [Food Tech](https://www.trendhunter.com/trends/friends-family-pet-food) Niccolò Galizzi spoke on the Revo Foods THE PRIME CUT saying, "Most plant-based products still live in a meat-vs-vegan world. We wanted to move beyond that, by stopping copying and starting to create. THE PRIME CUT isn’t here to replace steak — it’s built to fuel people who want to live longer, think clearer, and move better. We believe the next generation of food shouldn’t be about replacement — it should be about enhancement.” Image Credit: Revo Foods ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 51% | Activity: 53% | Freshness: 39% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Plant-based Protein Revolution:** The emergence of mycoprotein as a staple in plant-based diets marks a significant shift towards nutrient-dense and minimally processed alternatives. - **Umami-enhanced Foods:** Foods with natural umami flavors are gaining popularity for their ability to provide a satisfying taste profile without relying on synthetic additives. - **Clean Label Innovation:** The demand for clean label products is driving innovation in food technology, focusing on transparency and simplicity in ingredient lists. ### Who This Affects Most - **Functional Foods Industry:** The functional foods sector is expanding rapidly as consumers increasingly seek out products that offer health benefits alongside basic nutrition. - **Alternative Protein Production:** The alternative protein industry is innovating with mycoproteins, offering sustainable and versatile options that rival traditional sources. - **Food Tech Startups:** Startups in the food technology space are pioneering new ways to create healthier, environmentally friendly food solutions with innovative ingredients and processes. ## Related on Trend Hunter - [Fungi-Powered Plant-Based Meat Products](https://www.trendhunter.com/trends/minced-fungi-protein.md) - [Mycelium-Based Deli Meats](https://www.trendhunter.com/trends/plantbased-deli-meats.md) - [Whole-Cut Vegan Meats](https://www.trendhunter.com/trends/plant-based-whole-cuts.md) - [Alt Meat Minces](https://www.trendhunter.com/trends/matr-fungi-mince.md) - [Mushroom-Based Meatless Steaks](https://www.trendhunter.com/trends/green-rebel-foods-beefless-steak.md) - [Whole Cut Alt Meats](https://www.trendhunter.com/trends/meati-launched.md) - [Texture-Driven Plant-Based Proteins](https://www.trendhunter.com/trends/naplasol-promyc-mycoprotein-line.md) - [Juicy Plant-Powered Steaks](https://www.trendhunter.com/trends/plant-powered-steak.md) - [Mycelium-Based Meatless Products](https://www.trendhunter.com/trends/meati-foods-animal-free-meat.md)