# Season-Telling Chronographs The Present Clock Takes a Year for a Single Clockwise Rotation By Meghan Young | Published 2011-10-31 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/the-present References: [psfk](http://www.psfk.com/2011/10/the-present-annual-clock-tells-time-in-seasons-video.html) & [kickstarter](http://www.kickstarter.com/projects/1109766652/the-present?ref=live) The Present clock shows us time in terms of seasons rather than hours, minutes and even seconds. It harks back to a distant past in which time was much less precise. Back then, people used nature to inform them about the passing of time, and that is just what The Present clock does (but in a more hi-tech manner). Designed by Scott Thrift, The Present clock features a face without any visible hands. Instead, it sports a [colorful, gradient pattern](https://www.trendhunter.com/trends/wolbrook-pan4timer) to mark the Equinoxes and Solstices throughout the years. The Present clock is equipped with a custom microprocessor that accurately turns hours into months. The [annual hand](https://www.trendhunter.com/trends/the-timechanger) takes an entire year to complete a single clockwise rotation. Basically, this microprocessor moves it slightly every 6.08 days or 142 hours. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 35% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Season-telling Chronographs:** A trend towards timepieces that go beyond hours and minutes to convey the passing of time through seasons. - **Nature-inspired Timekeeping:** An increasing interest in using natural elements and phenomena to measure and display time in a more intuitive and meaningful way. - **Slow Time Movement:** A movement towards embracing a slower perception of time and appreciating the natural rhythms and cycles of the seasons. ### Who This Affects Most - **Consumer Electronics:** Opportunities for innovation in designing timekeeping devices that provide a more immersive and holistic experience of time. - **Home Decor:** Potential for disruptive innovation in creating unique and artistic timepieces that reflect a more natural and organic perception of time. - **Wellness and Mindfulness:** Opportunities for incorporating season-based timekeeping into wellness practices and mindfulness routines for a deeper connection to nature and the passing of time. ## Related on Trend Hunter - [Flowing Light Clocks](https://www.trendhunter.com/trends/crydal-scroll-clock.md) - [Orbital Timepiece Designs](https://www.trendhunter.com/trends/radius-clock.md) - [Minimal Sculptural Clocks](https://www.trendhunter.com/trends/trace-line.md) - [Alternative Time Displays](https://www.trendhunter.com/trends/dozen-clock.md) - [Linearly Formed Wall Clocks](https://www.trendhunter.com/trends/linear-clock-concept.md) - [Snowglobe-Inspired Dynamic Clocks](https://www.trendhunter.com/trends/time-to-snow.md) - [Elegant Linear Clocks](https://www.trendhunter.com/trends/linear-clockworks.md) - [Half-Hour Timepiece Displays](https://www.trendhunter.com/trends/arrowatch.md) - [Concentric Timezone Wall Clocks](https://www.trendhunter.com/trends/analog-wall-clock.md)