# Sweetly Seductive Fashion The ELLE UK 'The Power of Rosie' Stars Rosie Huntington-Whiteley By Meghan Young | Published 2012-08-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-power-of-rosie References: [fashiongonerogue](http://fashiongonerogue.com/rosie-huntington-whiteley-wows-in-the-september-issue-of-elle-uk-by-david-vasiljevic/) & [elleuk](http://www.elleuk.com/) The ELLE UK 'The Power of Rosie' editorial showscases two sides of supermodel and actress Rosie Huntington-Whiteley. On one hand she is the same seductive siren people have seen in her previous photoshoots, all legs and sexy stances. On the other hand, she is clad is semi-sweet ensembles that will encourage people to view her as someone a little more down-to-earth than the goddess she is often portrayed as. Shot by Australian photographer David Vasiljevic, the ELLE UK 'The Power of Rosie' editorial was styled by fashion editor Anne-Marie Curtis. She selected designs from such brands as [Burberry Prorsum](https://www.trendhunter.com/trends/burberry-x-highgrove), [Bottega Veneta](https://www.trendhunter.com/trends/alta-collection1), Just Cavalli and Mario Schwab. The looks were perfected with natural locks by hairstylist George Northwood and a [flawless face by makeup artist](https://www.trendhunter.com/trends/pillow-talk-beauty-soulmates) Florrie White. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 96% | Activity: 96% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Celebrity Fashion Editorials:** There is an opportunity to create more celebrity-driven fashion editorials that showcase the different sides and personalities of well-known individuals. - **Down-to-earth Fashion:** There is potential for the fashion industry to embrace more relatable and accessible styles that appeal to a wider audience. - **Natural Beauty:** There is a growing trend towards natural beauty in fashion editorials, highlighting the beauty of simplicity and minimalism. ### Industries Being Reshaped - **Fashion Photography:** There is an opportunity for fashion photographers to create unique and captivating editorials that capture the essence of individuals and their different personas. - **Fashion Styling:** There is a demand for fashion stylists who can curate looks that balance both seductive and down-to-earth elements to create versatile and relatable styles. - **Beauty and Makeup:** There is a need for makeup artists and beauty experts who can create natural and flawless looks that enhance the individual's features without overpowering their personality. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Model Fragrance Campaigns](https://www.trendhunter.com/trends/flowerbomb.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md)