<!-- canonical: https://www.trendhunter.com/trends/the-power-of-makeup-how-can-makeup-change-you -->
<!-- robots: noindex -->

# Extreme Makeup
Famous Faces Showcase the Power of Cosmetics

By winter wang | Published 2009-05-08 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/the-power-of-makeup-how-can-makeup-change-you
References: [jijidi](http://www.jijidi.com/thread-436-1-9.html) & [bbs.jxcn.cn](http://bbs.jxcn.cn/dispbbs.asp?boardid=16&Id=238131)

This gallery will leave you amazed at the changes makeup can make to people's face. Not only celebrities but also everyday people can be totally changed into a different person simply by [super magic makeup techniques](https://www.trendhunter.com/trends/loreal-mood-mirror).

You can never imagine what is really behind the cute, gorgeous and beautiful faces. Check out the gallery for a few examples of the power of makeup.

**Implications** - People love to look at [celebrities without their makeup on](https://www.trendhunter.com/trends/americas-next-top-primer) because it shows the "real" side behind the glamorous celeb face. Seeing how much makeup and airbrushing can change a person's looks convinces many people that makeup is a must. Businesses that use [before and after images](https://www.trendhunter.com/trends/makeup-marketing) often grasp the attention of viewers because the differences are usually shocking.

## Trend Insights (Trend Hunter)

- Score: 6.7/10
- Popularity: 93% | Activity: 100% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What's Driving This Trend

- **Makeup Transformations:** The power of makeup to completely change a person's appearance is a trend that continues to captivate people.
- **Celebrity Influence:** The fascination with seeing celebrities without makeup highlights the trend of using their before and after images to promote cosmetic products.
- **Makeup Artistry:** The advanced techniques and effects used in extreme makeup showcases the trend of makeup being seen as an art form.

### Who This Affects Most

- **Cosmetics:** The cosmetic industry has the opportunity to capitalize on the trend of makeup transformations to promote their products.
- **Photography:** Professional photographers can seize the trend of before and after makeup images to attract clients and showcase their skills.
- **Beauty Salons:** Beauty salons can embrace the trend of extreme makeup artistry, offering services and expertise in creating transformative looks.

## Related on Trend Hunter

- [Mixed-Reality Makeup Studios](https://www.trendhunter.com/trends/mixed-reality-makeup.md)
- [Runway-Inspired Peel-Off Masks](https://www.trendhunter.com/trends/glass-001-artistry-mask.md)
- [All-Asian Beauty Campaigns](https://www.trendhunter.com/trends/maybelline-face-the-difference.md)
- [Reality TV Cosmetic Campaigns](https://www.trendhunter.com/trends/it-cosmetics-keep-it-real-campaign.md)
- [Digital Makeup Meeting Features](https://www.trendhunter.com/trends/google-meet-makeup-feature.md)
- [Dynamic CGI Mascara Campaigns](https://www.trendhunter.com/trends/maybelline-new-york.md)
- [GenAI Makeup Solutions](https://www.trendhunter.com/trends/wannabeauty-ai.md)
- [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md)
- [GenAI Makeup Marketing](https://www.trendhunter.com/trends/makeup-marketing.md)
