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# Hilarious Hunky Lumberjack Commercials
This 'Powerful Yogurt' Ad Shows the Power of a Six-Pack

By  | Published 2013-05-31 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/the-power-of-a-sixpack
References: [youtube](http://www.youtube.com/watch?v=olYOSQ9iB0g&feature=youtu.be)

Powerful Yogurt is at it again with another hilarious commercial demonstrating the power of a six-pack. This ad revolves around a girl camping in the forest who wants to light a fire, but doesn't know how. Luckily, a hunky lumberjack shows up with his plaid shirt unbuttoned, showing off a chiseled tan six-pack.

Smiling a perfectly white toothy smile, the lumberjack holds up an ordinary potato. He dashingly rubs it on his abs and the potato bursts into flame. Obviously, the camping girl is grateful and her shirt buttons literally pop open in her effort to thank her beefcake savior.

Powerful Yogurt is definitely marketed towards men and is trying to make it clear that the yogurt is a healthy and tasty alternative to junk food that will get you into hunky lumberjack condition.

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 16% | Activity: 59% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor)

## Key Themes

### Key Themes Behind This Trend

- **Hilarious Commercials:** Creating funny and entertaining advertisements to capture consumer attention.
- **Health and Fitness Marketing:** Using fitness-related themes to promote healthy products and lifestyles.
- **Alternative Food Choices:** Highlighting healthier options as alternatives to junk food.

### Where This Applies

- **Advertising:** Developing creative and engaging advertising campaigns.
- **Food and Beverage:** Promoting and marketing healthy food and beverage products.
- **Fitness and Wellness:** Creating and promoting fitness-related products and services.

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