# Water-Powered Microbiome Skincare Powders 'The Powder of Youth' by aN-hydra is Clinically Proven By Kalin Ned | Published 2020-03-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-powder-of-youth References: [an-hydra](http://www.an-hydra.com/products/the-powder-of-youth-microbiome-mask) [Microbiome skincare](https://www.trendhunter.com/trends/inside-out-skin-health-combo) has been one of the major innovations in the beauty category and products like 'The Powder of Youth No.1' by aN-hydra carry the promises of these clinically proven and highly effective formulas forward. 'The Powder of Youth No.1' harnesses the [powers of probiotics](https://www.trendhunter.com/trends/barrier-clear-treatment) to balance the skin's microbiome layer, without sacrificing good bacteria. The product is [water-activated](https://www.trendhunter.com/trends/cleansing-facial-powder) and effective in removing impurities and makeup. In addition, the formula renews skin cells for a more youthful-looking complexion. 'The Powder of Youth No.1' will also capture the attention of those who stress the need for cruelty-free skincare. aN-hydra's formula is 100% vegan, gluten- and preservative-free. Made in Canada, one bottle will last consumers about three months. Image Credit: aN-hydra ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 52% | Activity: 73% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Microbiome Skincare:** Opportunity to develop innovative skincare products that balance the skin's microbiome while providing effective and clinically proven formulas. - **Water-activated Products:** Opportunity to create water-activated skincare products that are highly effective in removing impurities and renewing skin cells for a more youthful complexion. - **Cruelty-free Skincare:** Opportunity to tap into the growing demand for cruelty-free skincare by offering 100% vegan, gluten- and preservative-free formulas. ### Who This Affects Most - **Beauty:** The beauty industry can incorporate microbiome skincare, water-activated products, and cruelty-free formulas to meet the demand for effective, sustainable, and ethical skincare products. - **Personal Care:** Innovations in microbiome skincare and water-activated products can disrupt the personal care industry by offering more advanced and eco-friendly options for consumers. - **Health and Wellness:** Opportunity to integrate microbiome skincare and cruelty-free formulas into the health and wellness industry, providing holistic approaches to skincare that prioritize skin health and ethical practices. ## Related on Trend Hunter - [Microbiome-Focused Skin Lines](https://www.trendhunter.com/trends/revoderm-pharma.md) - [Plumping Prebiotic Moisturizers](https://www.trendhunter.com/trends/biomebounce.md) - [Microbiome-Friendly Beauty Sticks](https://www.trendhunter.com/trends/biomeblush.md) - [Microbiome-Friendly Skincare Collections](https://www.trendhunter.com/trends/microbioskin.md) - [Multi-Use Exfoliating Powders](https://www.trendhunter.com/trends/boscia-1.md) - [Microbiome-Supporting Beauty Lines](https://www.trendhunter.com/trends/om-botanical.md) - [Hydrating Powder Serums](https://www.trendhunter.com/trends/water-powder-serum.md) - [High Potency Wellness Powders](https://www.trendhunter.com/trends/inner-glow.md) - [Ultra-Nutritious Dual-Focused Sticks](https://www.trendhunter.com/trends/dualfocused-stick.md)