# Luxe Soothing Oils The Potion by Ketish Supports All Stages of a Monthly Cycle By Laura McQuarrie | Published 2021-12-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-potion References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Exclusive_Ketish_tackles_the_period_taboo_with_The_Potion/181080) & [getketish](https://getketish.com/products/the-potion) The Potion by Ketish is an all-natural soothing oil that inspires moments of self-care and helps to provide comfort during all stages of a monthly cycle. The natural remedy is powered by plant oils such as safflower seed oil and magnesium-rich hemp seed oil, plus the calming and uplifting scents of essential oils like bergamot, peppermint, clary sage and lavender. Gentle and non-irritating, the product is free from added fragrance and it can be used daily, or when it is needed most during a monthly cycle. Ketish created The Potion with [PMS symptoms](https://www.trendhunter.com/trends/bloody-delicious-chocolate) in mind, as well as relaxing after work, recovering after a heavy workout or unwinding after a day of work. The topical skincare treatment can also be used in the diffuser. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 61% | Activity: 83% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Natural Self-care:** Creating all-natural solutions will appeal to the growing number of consumers seeking products that promote self-care. - **Holistic Wellness:** Products that help support overall wellness, including emotional and physical balance, will gain popularity. - **Personalized Skincare:** Customized skincare options designed for specific needs, such as PMS or post-workout recovery, will be sought after. ### Who This Affects Most - **Beauty Industry:** Beauty and skincare companies can incorporate natural ingredients and various essential oils into their products to promote self-care and wellness. - **Health and Wellness Industry:** Wellness companies can explore offering personalized products for customers, such as all-natural oils and remedies designed for specific needs or stages in life. - **Aromatherapy Industry:** Aromatherapy companies can promote the use of natural ingredients and personalized blends to help with various stages of a monthly cycle or other wellness needs. ## Related on Trend Hunter - [Travel-Friendly PMS Oils](https://www.trendhunter.com/trends/cloud-9-pms-oil.md) - [Discomfort-Alleviating Wellness Kits](https://www.trendhunter.com/trends/cramps-be-gone.md) - [Menstrual Wellness Refreshments](https://www.trendhunter.com/trends/the-cycle-functional-drinks.md) - [Supportive Menstruation Herbal Blends](https://www.trendhunter.com/trends/cycle-care1.md) - [Plant-Sourced Pain Relief Creams](https://www.trendhunter.com/trends/menstrual-cramp-relief-cream.md) - [Hormonal Hydration Bodycare](https://www.trendhunter.com/trends/midlife-magic-set.md) - [Calming Massage Oils](https://www.trendhunter.com/trends/forias-massage-oil.md) - [Period Care Suppositories](https://www.trendhunter.com/trends/vaginal-suppositories.md) - [Plant-Based Body Oils](https://www.trendhunter.com/trends/om-wellness.md)