# Fake Tourism Products The Made Up Pomegranate Phone Entices People to a Tourism Website By Strawberries and Champagne | Published 2009-03-14 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/the-pomegranate-phone-a-made-up-product-entices-people-to-a-tourism-website References: [pomegranatephone](http://www.pomegranatephone.com/) & [yourworldtoday](http://www.yourworldtoday.ca/2008/10/09/nova-scotia-pomegranate-phone-great-viral-but-is-it-effective/) The Pomegranate phone looks too good to be true. It's a phone that does just about anything, from brewing your morning coffee to translating your conversations into any language, sending emails, making calls and even playing the harmonica. Now honestly, this *is* too good to be true. The Pomegranate phone is a clever social media marketing campaign designed by the Bristol Group to lead people to the *Come to Life* campaign, a tourism website for Nova Scotia. This is a great method of enticing an unsuspecting target audience to a website and the initial 'wow' factor of the imaginary product will definitely get people talking about the campaign. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 21% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Social Media Marketing Campaigns:** Creating clever social media marketing campaigns can entice target audiences and generate buzz for a brand or website. - **Imaginary Product Promotions:** Promoting imaginary products can captivate audiences and generate interest in a specific brand, campaign, or website. - **Innovative Digital Advertising:** Using innovative digital advertising techniques can attract attention and drive traffic to a website or campaign. ### Sectors Adopting This - **Tourism:** The tourism industry can leverage fake tourism products to generate curiosity and increase website traffic, leading to potential bookings. - **Digital Marketing:** Digital marketing companies can utilize the concept of fake products to create unique and engaging campaigns for their clients, boosting brand awareness. - **Technology:** Technology companies can explore the concept of imaginary products to showcase their capabilities and generate excitement among consumers. ## Related on Trend Hunter - [Fun-Focused Festival Phones](https://www.trendhunter.com/trends/brahma-phone.md) - [Smartphone Seating Campaigns](https://www.trendhunter.com/trends/samsung-galaxy-z-flip-4-promotion.md) - [Fake Message Generators](https://www.trendhunter.com/trends/phone-gags.md) - [Virtual Countryside Experiences](https://www.trendhunter.com/trends/loccitane-virtual-experience.md) - [Personalized Digital Playgrounds](https://www.trendhunter.com/trends/pringles-poptopia.md) - [Minimalist Co-Branded Mobile Devices](https://www.trendhunter.com/trends/boring-phone.md) - [Virtual Game Tourism Campaigns](https://www.trendhunter.com/trends/cape-town.md) - [Drink Coaster Phone Cases](https://www.trendhunter.com/trends/ultimate-signalfree-party.md) - [Tea-Filled Smartphone Lenses](https://www.trendhunter.com/trends/clip-on-smartphone-lens.md)