# Throwback Tennis Jerseys Le Coq Sportif Will Rerelease the Polo Noah for the 2016 French Open By Rebecca Byers | Published 2016-03-25 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/the-polo-noah References: [highsnobiety](http://www.highsnobiety.com/2016/03/25/le-coq-sportif-polo-noah/) French athletic brand Le coq sportif has announced it will be bringing back the [Polo Noah](https://www.trendhunter.com/trends/japanorak) ahead of the 2016 French Open. The [iconic tennis jersey](https://www.trendhunter.com/trends/palace-x-fred-perry) is named for the iconic French tennis star Yannick Noah, who first wore the Polo Noah in 1986. 30 years later, the rerelease brings back the familiar color scheme with a fresh new fit on the iconic jersey. In order to promote the new version of the Polo Noah, Le coq sportif had Yannick Noah himself model the new jersey for a dynamic nostalgia-driven campaign. Given that consumers are still interested in [vintage throwback sports wear](https://www.trendhunter.com/trends/90sinspired-soccer-collection) that showcases their interests, it makes sense that brands would rechannel this momentum by offering new releases to satisfy this consumer desire. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 65% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### Key Themes Behind This Trend - **Throwback Sports Apparel:** Brands can capitalize on consumer interest in vintage sports wear by offering new releases that tap into nostalgia. - **Athlete Collaboration:** Collaborating with iconic athletes can provide a strong marketing strategy to promote new releases of retro sports apparel. - **Nostalgia-driven Campaigns:** Creating dynamic campaigns that evoke nostalgia can help generate interest and appeal for re-released throwback sports wear. ### Where This Applies - **Sports Apparel:** The sports apparel industry has the potential to tap into the growing demand for throwback sports wear. - **Sporting Goods:** Sporting goods manufacturers can develop partnerships with iconic athletes to re-release retro sports apparel and gain market share. - **Advertising and Marketing:** Advertising and marketing agencies can provide innovative campaigns that leverage nostalgia and promote re-released throwback sports wear. ## Related on Trend Hunter - [Heritage Tennis Runways](https://www.trendhunter.com/trends/heritage-tennis-runways.md) - [Reimagined Legacy Fashion Logos](https://www.trendhunter.com/trends/novak-djokovic.md) - [Performance-Ready Stylish Tennis Capsules](https://www.trendhunter.com/trends/lineshot.md) - [Fashion-Forward Tennis Sweaters](https://www.trendhunter.com/trends/modern-activewear.md) - [Tennis-Forward Pop-Ups](https://www.trendhunter.com/trends/lacostes-activations.md) - [Eye-Catching Modern Tennis Collections](https://www.trendhunter.com/trends/modern-tennis-collection.md) - [Tennis-Ready Apparel Ranges](https://www.trendhunter.com/trends/ss25-tennis-collection.md) - [Chic Tennis-Core Apparel](https://www.trendhunter.com/trends/courtside-collection.md) - [Retro Tennis Collaboration](https://www.trendhunter.com/trends/palace-x-fred-perry.md)