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# Bee-Friendly Fashion
The Pollinator Frock is a Bee-Utifully Eco-Conscious Dress

By Jordan M | Published 2011-01-19 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/the-pollinator-frock
References: [kareningham.org.uk](http://www.kareningham.org.uk/pollinatorfrocks.html)

The Pollinator Frock by Karen Ingham is a clever, if albeit incredibly courageous way to battle two birds with one stone.
On one hand, clothing is important, but on the other, so is helping out the beleaguered [worldwide bee population](https://www.trendhunter.com/trends/foxglove-house), which remains in a global rapid decline. The Pollinator Frock addresses both concerns by having [electron-microscopy images of pollen](https://www.trendhunter.com/trends/seed-stories) embedded in its fabric (yes, you heard that right). This is then further compounded by the incredible fact that the dresses are also treated with a sugary nectar substance that both attracts and sustains bees.

If bees aren’t your favorite species to summon with your evening wear, however, Karen has also released a line of [moth and butterfly-friendly pieces](https://www.trendhunter.com/trends/charm-collection). How could you go wrong?

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 25% | Activity: 72% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Key Themes Behind This Trend

- **Bee-friendly Fashion:** The trend of incorporating images of pollen and sustenance for bees in clothing, promoting bee conservation through fashion.
- **Eco-conscious Clothing:** The trend of creating clothing using sustainable materials and practices to reduce environmental impact.
- **Insect-inspired Fashion:** The trend of incorporating images and elements of insects, such as moths and butterflies, into clothing designs.

### Where This Applies

- **Fashion Industry:** The fashion industry can capitalize on the opportunity to create eco-friendly and insect-inspired clothing lines.
- **Textile Industry:** The textile industry can explore the use of innovative, sustainable materials and processes to produce bee-friendly and eco-conscious fabrics.
- **Conservation Industry:** The conservation industry can leverage the trend of bee-friendly fashion to promote and support efforts in bee conservation.

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