# Collaborative Anime-Forward Apparel Lines 100 Thieves and the Pokémon Company Collaborate By Kalin Ned | Published 2025-11-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/the-pokmon-company1 References: [100thieves](https://100thieves.com/blogs/lookbooks/pokemon-100-thieves?srsltid=AfmBOopfX8E0CR52NcvZXiJ7NVwG24VAH4FCF4CCiRxDdPNZaUtR8I3S) The lifestyle and gaming organization [100 Thieves](https://www.trendhunter.com/trends/100-thieves-5) has entered into a second collaborative endeavor with [The Pokémon Company International](https://www.trendhunter.com/trends/pottery-barn-kids-2) to produce a new range of apparel. This collection integrates the aesthetic of contemporary streetwear with characters and themes from the Pokémon franchise. The 100 Thieves x The Pokémon Company International product line consists of a variety of chic, fashion-forward garments, including double-kneed carpenter pants, jerseys, a reversible vest, a flannel jacket, t-shirts, hoodies, and a crewneck sweatshirt. The designs incorporate numerous fan-favorite Pokémon — from Pikachu and Gengar to Mewtwo and Charizard. The 100 Thieves x The Pokémon Company International capsule was first made available through a temporary retail location in Los Angeles on October 24th and a digital release on the 100 Thieves website followed on October 25th, 2025. Image Credit: 100 Thieves x The Pokémon Company International ## Trend Insights (Trend Hunter) - Score: 8.2/10 - Popularity: 94% | Activity: 96% | Freshness: 55% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Gaming-lifestyle Crossovers:** The fusion of gaming icons with everyday apparel represents a burgeoning trend that blends digital culture with physical fashion. - **Nostalgia-driven Fashion:** Leveraging beloved characters from past entertainment franchises taps into a growing consumer desire for nostalgia in fashion. - **Limited-edition Capsule Drops:** Releasing collections through exclusive pop-ups and limited online offerings caters to the increasing demand for rarity and exclusivity in consumer goods. ### Where This Applies - **Streetwear Fashion:** The evolution of streetwear continues as it incorporates elements from gaming and popular culture to appeal to a new generation of consumers. - **Gaming Merchandise:** The gaming merchandise industry is expanding beyond traditional products to include high-fashion collaborations that attract diverse consumer segments. - **Pop-culture Collaborations:** Collaborations that merge distinct pop culture entities offer unique value propositions by combining fan bases and expanding market reach. ## Related on Trend Hunter - [Anime-Inspired Sports Collaborations](https://www.trendhunter.com/trends/los-angeles-lakers-1.md) - [Cartoon-Inspired Footwear Collection](https://www.trendhunter.com/trends/clarks-and-pokmon.md) - [Elegant Anime Decor Furnishings](https://www.trendhunter.com/trends/pokmon-pottery-barn-kids-collection.md) - [Anime Game-Inspired Graphic Apparel](https://www.trendhunter.com/trends/pokmon-trading-card-game.md) - [Cartoon-Themed PC Peripherals](https://www.trendhunter.com/trends/pokemon-4.md) - [Whimsical Anime Decor Lines](https://www.trendhunter.com/trends/pottery-barn-kids-2.md) - [Anime-Inspired Lifestyle Apparel](https://www.trendhunter.com/trends/blackmilk-1.md) - [Trading Card Game Fashions](https://www.trendhunter.com/trends/uniqlo-x-pokmon-trading-card-game.md) - [Western-Inspired Contemporary Streetwear Lines](https://www.trendhunter.com/trends/deadeye-collection.md)