# Irreverent Super Hero Campaigns The Pointless Collective Engages Users in Fun Games By Christopher DeLuca | Published 2011-11-03 | Updated 2011-11-09 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/the-pointless-collective References: [psfk](http://www.psfk.com/2011/11/tridents-campaign-promotes-pointless-fun.html) & [pointlessfun](http://pointlessfun.com/#/home) The Pointless Collective is a troop of [superhero characters](https://www.trendhunter.com/trends/fight-teeth) that was conceived for the European campaign for Trident Senses. One of the games requires users to adopt a real chicken and when it lays eggs they receive paint balls that they can fire from the computer. This firing occurs in real-time and from their computer. The Pointless Collective is a really innovative attempt to bring consumers into the process of creation to collaborate on an [innovate campaign](https://www.trendhunter.com/trends/legitimate-you). Get lost and have fun on the pointless fun website. **Implications** - Youth consumers have learned to tune out traditional advertising. New creative initiatives are needed that engage this demographic; the focus should promote the brand and not a particular product. Companies should use this Trident campaign as a template for their future marketing strategies. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 23% | Activity: 27% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### What's Driving This Trend - **Youth Engagement:** Engaging youth consumers through interactive and collaborative campaigns can help overcome traditional advertising challenges. - **Innovative Advertising:** Creating innovative and unconventional advertising initiatives that focus on promoting the brand rather than specific products can capture consumer attention. - **Interactive User Experience:** Offering interactive and immersive experiences for users, such as games and real-time interactions, can enhance brand engagement. ### Who This Affects Most - **Advertising:** The advertising industry can adopt the concept of youth engagement and innovative advertising to create disruptive campaigns. - **Marketing:** Marketing professionals can learn from the Pointless Collective campaign and implement interactive user experiences in their strategies. - **Digital Entertainment:** The digital entertainment industry can explore new ways to engage users through interactive and fun experiences, like the Trident Senses campaign. ## Related on Trend Hunter - [Divergent Chewing Gum Campaigns](https://www.trendhunter.com/trends/tridifferent.md) - [Creative Frustration Outlets](https://www.trendhunter.com/trends/punch-your-client.md) - [Gamified Yogurt Tube Campaigns](https://www.trendhunter.com/trends/frubes-freeze-em-campaign.md) - [Carrier Pigeon Campaigns](https://www.trendhunter.com/trends/project-pigeon.md) - [Chaotic Milkshake Campaigns](https://www.trendhunter.com/trends/just-feel-the-urjj.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md) - [Canadian Creator-Approved Campaigns](https://www.trendhunter.com/trends/the-hacksmith.md) - [Juice-Branded Summer Campaigns](https://www.trendhunter.com/trends/never-grow-up-campaign.md) - [Vibrant Cafeteria-Inspired Campaigns](https://www.trendhunter.com/trends/the-lunchables-effect.md)