# Herbal Hangover-Combating Drinks The Plug 5.0 Has a New and Improved Formula By Michael Hemsworth | Published 2024-02-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-plug-50 References: [bevnet](https://www.bevnet.com/news/2024/the-plug-drink-unveils-enhanced-5-0-formula) & [theplugdrink](https://theplugdrink.com/)  The Plug 5.0 drink has been showcased by the brand as its latest formulation of its [plant-based recovery refreshment](https://www.trendhunter.com/trends/optivive) that's ready to help [soothe hangovers](https://www.trendhunter.com/trends/undo-prealcohol-support-gummy) with a signature blend of ingredients. The drink is reported to have its highest herbal concentration yet at 10.83-grams with just 15-calories per serving and a low-carb formula that's down to four-grams per bottle. The drink was formulated with the most natural form of hangover recovery in mind, and is infuse with the natural power of [lemon, ginger and apple](https://www.trendhunter.com/trends/nashi-pear-juice) as well. Co-Founder and CEO Ray Kim commented on The Plug 5.0 drink saying, "Listening to our customers is our first priority and we were able to gather strong feedback and improve the overall smell and taste profile, and are excited for our best tasting formula yet." ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 61% | Activity: 79% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Plant-based Hangover Remedies:** Opportunity for developing plant-based beverages with herbal ingredients to help combat hangovers. - **Low-calorie Recovery Drinks:** Potential for creating low-calorie and low-carb beverages that aid in recovery from hangovers. - **Natural Hangover Relief:** Opportunity to create drinks infused with natural ingredients like lemon, ginger, and apple for hangover relief. ### Industries Being Reshaped - **Beverage Industry:** The beverage industry can explore the development of herbal hangover remedies with a focus on natural ingredients. - **Health and Wellness Industry:** The health and wellness industry can leverage the demand for low-calorie recovery drinks and natural hangover relief products. - **Alcohol Industry:** The alcohol industry can incorporate the sale of plant-based hangover remedies alongside their products to offer a holistic approach to customer satisfaction. ## Related on Trend Hunter - [Anti-Hangover Drinks](https://www.trendhunter.com/trends/morning-fresh.md) - [Vegan Hangover Recovery Gummies](https://www.trendhunter.com/trends/hangover-recovery-gummies1.md) - [Rapid Rehydration Packets](https://www.trendhunter.com/trends/hydralyte-plus-liver-support.md) - [All-Hours Functional Mixers](https://www.trendhunter.com/trends/day-night-drinks.md) - [Hangover Recovery Gummies](https://www.trendhunter.com/trends/hangover-recovery-gummies.md) - [Juicy Anti-Hangover Pouches](https://www.trendhunter.com/trends/prepear.md) - [Hangover-combating Hydration Drinks](https://www.trendhunter.com/trends/glow-sparkling-hydration-2.md) - [Anti-Hangover Jelly Supplements](https://www.trendhunter.com/trends/dayguard.md) - [Anti-Hangover Gummies](https://www.trendhunter.com/trends/partysmart-gummies.md)