# Hotel-Scented Perfumes Smell Like a Ritzy Getaway With 'The Plaza' Fragrance By Allison Love | Published 2010-05-05 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/the-plaza-fragrance References: [cocoperez](http://cocoperez.com/2010-05-03-wanna-smell-like-the-plaza-hotel) & [luxist](http://www.luxist.com/2010/05/01/the-scent-of-the-plaza/) The Plaza is a well-known hotel in New York City, mostly because its particularly high-end and many celebrities stare there on a rotating basis. Now you (yes, you) can be apart of The Plaza brand with The Plaza fragrance. Yup, you read that correctly. You can smell like a hotel. The Plaza fragrance is described as reminding people of "grace, beauty ,elegance and style." Who knew The Plaza Fragrance and [smelling like a hotel](https://www.trendhunter.com/trends/dive-barfume) could bring to mind all of that? For only $95 for 1.7 ounces, smelling like The Plaza and [chic hotel lobbies](https://www.trendhunter.com/trends/grand-cuvee) comes at a cheap price. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 4% | Activity: 5% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) ## Key Themes ### What's Driving This Trend - **Luxury-branded Fragrances:** Creating perfumes inspired by high-end hotels and luxury brands presents a disruptive innovation opportunity in the fragrance industry. - **Celebrity-endorsed Fragrances:** Developing perfumes associated with famous hotels and celebrities opens up disruptive innovation possibilities in the fragrance market, leveraging the power of celebrity branding. - **Niche Fragrance Experiences:** Exploring unique scent profiles inspired by specific locations, such as hotel lobbies, introduces disruptive innovation opportunities for niche fragrance companies. ### Who This Affects Most - **Hospitality:** Hotels can consider partnering with fragrance companies to create exclusive scents that reflect their brand, offering guests a sensory experience and creating a competitive advantage. - **Fashion:** Luxury fashion brands can venture into fragrance lines, collaborating with iconic hotels to create unique scents that resonate with their customer base and expand their brand presence. - **Beauty:** Beauty companies can explore the concept of scenting products to evoke sensations of upscale hotel experiences, tapping into the desire for luxurious lifestyles. ## Related on Trend Hunter - [Hotel-Inspired Home Scenting Products](https://www.trendhunter.com/trends/hotel-collection.md) - [Hotel Pool-Inspired Fragrances](https://www.trendhunter.com/trends/the-maker1.md) - [Richly Scented Fragrances](https://www.trendhunter.com/trends/the-rservation-fragrances.md) - [Destination-Inspired Shampoos](https://www.trendhunter.com/trends/shampoohotel.md) - [Luxury Travel Fragrances](https://www.trendhunter.com/trends/af001.md) - [Couture-Inspired Home Fragrances](https://www.trendhunter.com/trends/coutureinspired-home-fragrances.md) - [Provocatively Packaged Fragrances](https://www.trendhunter.com/trends/handbag-scents.md) - [Nostalgic Getaway Fragrances](https://www.trendhunter.com/trends/grand-cuvee.md) - [Art-Inspired Home Fragrances](https://www.trendhunter.com/trends/pura-and-the-metropolitan.md)