# Co-Branded Plant-Based Offerings PepsiCo & Beyond Meat to Launch 'The PLANeT Partnership' By Grace Mahas | Published 2022-02-04 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/the-planet-partnership References: [cnbc](https://www.cnbc.com/2021/09/15/pepsico-targets-early-2022-to-roll-out-products-from-joint-venture-with-beyond-meat) & [pepsico](https://www.pepsico.com/news/press-release/pepsico-and-beyond-meat-establish-the-planet-partnership-llc-a-joint-venture-to-01262021)  PepsiCo and Beyond Meat recently joined forces to launch 'The PLANeT Partnership,' a new plant-based venture offering vegan snack and beverage products. Through this joint venture, Beyond Meat's leading technology and PepsiCo's world-class marketing and commercial capabilities will be used to create and scale new snack and beverage options. The new joint venture is part of PepsiCo's longstanding commitment to creating a more sustainable food system. These efforts, according to the brand, include "using positive ingredients and expanding the company's portfolio of products that have been grown and produced sustainably through tools and techniques like regenerative agriculture and net water- and carbon-neutral production plants." "Plant-based proteins represent an exciting growth opportunity for us, a new frontier in our efforts to build a more sustainable food system and be a positive force for people and the planet, while meeting consumer demand for an expanded portfolio of more nutritious products," said Ram Krishnan, PepsiCo Global Chief Commercial Officer. Image Credit: PepsiCo, Beyond Meat ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 43% | Activity: 66% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Plant-based Partnerships:** Creating joint ventures to offer plant-based snack and beverage products with leading technology and marketing capabilities can revolutionize the food industry. - **Sustainable Food System:** Investing in sustainable agricultural techniques and tools can create positive change in the food industry by offering more nutritious products and implementing net water- and carbon-neutral production. - **Expanding Plant-based Options:** There is a growing demand for more plant-based snack and beverage products, creating an opportunity for innovation in the food industry. ### Who This Affects Most - **Food and Beverage:** Partnering with leading technology and marketing capabilities to offer plant-based snack and beverage products can diversify portfolios and create new revenue streams. - **Agriculture:** Investing in sustainable agricultural techniques and tools can reduce the environmental impact of food production while increasing efficiency and promoting healthier food options. - **Environmental Sustainability:** Creating sustainable production processes and expanding plant-based options can contribute to a more sustainable and environmentally friendly food industry. ## Related on Trend Hunter - [Plant-Based Jerky](https://www.trendhunter.com/trends/beyond-meat-jerky.md) - [Plant-Based Meat Platforms](https://www.trendhunter.com/trends/pinduoduo.md) - [Plant-Based Burger Diner Partnerships](https://www.trendhunter.com/trends/beyond-meat-and-hard-rock-cafe.md) - [AI-Driven Plant-Based Products](https://www.trendhunter.com/trends/kraft-heinz-and-notco.md) - [Plant Protein Distribution Partnerships](https://www.trendhunter.com/trends/blendtek-ingredients.md) - [Live Event Foodservice Partnerships](https://www.trendhunter.com/trends/beyond-meat-x-live-nation.md) - [Plant-Based Chicken Expansions](https://www.trendhunter.com/trends/beyond-chicken-tender.md) - [Pea-Based Chip Brands](https://www.trendhunter.com/trends/peatos-1.md) - [Collaborative Plant-Based Nuggets](https://www.trendhunter.com/trends/mcplant-nuggets.md)