# Sobriety-Communicating Bartender Pins 'The Pin Project' Draws Awareness to Alcohol Abstinence By Michael Hemsworth | Published 2019-07-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-pin-project References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2019/07/bartenders-launch-initiative-to-support-abstinence/) & [thep.in](https://thep.in) Many consumers are adopting a [sober lifestyle](https://www.trendhunter.com/trends/sober-october-campaign) that's free from alcohol for a wide variety of reasons, so 'The Pin Project' has been developed as a way for them to discreetly communicate this to those around them. The project was co-founded by San Francisco-based bartender Mark Goodwin with service professionals in the Bay Area and works by having supporters purchase a pin that they can then wear when around alcohol. This could be done on a daily or sporadic basis for whatever reason to let others around them know they won't be consuming any alcohol to encourage respect from colleagues and patrons alike. Proceeds from sales of the $15 pins go towards connecting bar workers in need of help with mental and [substance abuse](https://www.trendhunter.com/trends/sobr) professionals. 'The Pin Project' was explained in a statement that said, "This decision to wear a pin and [not drink](https://www.trendhunter.com/trends/00-reasons-needed) is to be respected, unquestioned and understood. It can be donned for any reason; this server needs to drive home, this host is on antibiotics, this barback only drinks once a week, or this manager struggles with substances.For any reason at all, the pin can help assert confidence, help with a social cue, or with promoting the best possible version of this person to the thirsty folks on the other side of the bar.” ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 17% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Sober Lifestyle Adoption:** There is an opportunity for businesses to cater to the growing market of consumers seeking to adopt a sober lifestyle. - **Discreet Communication Products:** There is an opportunity for businesses to create products that allow individuals to discreetly communicate their preferences and choices to those around them. - **Mental and Substance Abuse Support:** There is an opportunity for businesses to contribute to mental and substance abuse support by donating proceeds from product sales. ### Industries Being Reshaped - **Hospitality:** The hospitality industry can cater to the sober lifestyle market by offering non-alcoholic drink options and promoting transparency and respect for individuals' choices. - **Fashion:** The fashion industry can create discreet communication products such as pins that allow individuals to express their preferences and choices while still feeling fashionable and trendy. - **Mental Health and Substance Abuse:** Businesses in the mental health and substance abuse industry can collaborate with The Pin Project and similar initiatives to offer support and resources to individuals in need. ## Related on Trend Hunter - [Alcohol Alternative Campaigns](https://www.trendhunter.com/trends/free-af.md) - [Low-Calorie Non-Alcoholic Brews](https://www.trendhunter.com/trends/partake-brewing.md) - [Non-Invasive Digital Alcohol Campaigns](https://www.trendhunter.com/trends/jameson.md) - [Ready-to-Serve Canned Mocktails](https://www.trendhunter.com/trends/mocktails-uniquely-crafted.md) - [Women-Targeted Wellness Movements](https://www.trendhunter.com/trends/her-sovereignty-project.md) - [Botanical Alcohol-Free Beverages](https://www.trendhunter.com/trends/nonalcoholic-bold-botanical-drinks.md) - [Approachable Alcohol-Free Brews](https://www.trendhunter.com/trends/alcohol-free-brews.md) - [Zero-Proof Catering Companies](https://www.trendhunter.com/trends/zero-proof-catering.md) - [Non-Alcoholic Spirit Campaigns](https://www.trendhunter.com/trends/yeah-its-a-drink.md)