# Snooze-Aiding Ties The Pillow Tie is a Business Man's Best Friend By Allison Love | Published 2010-06-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-pillow-tie References: [coolthings](http://www.coolthings.com/pillow-tie/) & [pillowtie](http://www.pillowtie.com/index.php) Just in time for [Father's Day](https://www.trendhunter.com/trends/dad-hoodies), the Pillow Tie is the perfect present for that hard-working business man or dad in your life. The Pillow Tie is a [clip-on (real classy) necktie](https://www.trendhunter.com/trends/cold-tux-and-brrrtie) that actually has an inflatable pillow, which you can blow up to become quite a [comfortable nap-time pillow](https://www.trendhunter.com/trends/prone-pillow-zzz), all in the clever disguise of a necktie. The Pillow Tie helps get those working men the much-needed rest they rightfully deserve and they don't even have to come home for it! Although, I'm not sure a boss would enjoy seeing his employees passed out on their desks with a tie stuck to their faces... ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 15% | Activity: 3% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **Nap-friendly Products:** There's a disruptive innovation opportunity for companies creating products that enable people to nap anytime and anywhere, such as the Pillow Tie. - **Disguised Wellness Products:** Companies can create wellness products disguised as everyday items like ties, shirts or accessories. - **Multipurpose Fashion Products:** The rise of multipurpose fashion products that help consumers save time and money presents a disruptive innovation opportunity. ### Industries Being Reshaped - **Fashion:** Fashion companies can innovate by creating nap-friendly products like the Pillow Tie to cater to on-the-go consumers. - **Wellness:** There's an opportunity for wellness companies to create more discreet products that support healthy sleep habits, such as disguised nap pillows like the Pillow Tie. - **Office Supplies:** Office supply companies can create products like disguised nap pillows that cater to office workers and help increase productivity. ## Related on Trend Hunter - [Face-First Flight Rest Aids](https://www.trendhunter.com/trends/rest-aid.md) - [Neck-Safe Travel Pillows](https://www.trendhunter.com/trends/cabeau-tne-s3.md) - [Two-In-One Neck Pillows Chairs](https://www.trendhunter.com/trends/neck-pillow-lounge.md) - [Sensory Deprivation Travel Pillows](https://www.trendhunter.com/trends/pod-travel-pillow.md) - [Adaptive Ergonomic Pillows](https://www.trendhunter.com/trends/tripal.md) - [Blackout Napping Hoodies](https://www.trendhunter.com/trends/cabeau.md) - [Noodle-Shaped Foam Pillows](https://www.trendhunter.com/trends/adjustable-memory-foam-pillow.md) - [Multi-Purpose Travel Pillows](https://www.trendhunter.com/trends/allinone-travel-pillow-system.md) - [Innovative Advanced Pillow Technologies](https://www.trendhunter.com/trends/brain-sleep.md)