# Drink-Filled Backpacks The Pikpak Lets You Drink Straight from Your Backpack By Ell Smith | Published 2017-06-23 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/the-pikpak References: [psfk](https://www.psfk.com/2017/06/drink-straight-from-your-backpack-at-music-festivals-thanks-to-this-tetrapack-rucksack.html) & [dezeen](https://www.dezeen.com/2017/06/03/magdalena-huber-pikpak-festival-goers-drink-backpack-packaging-design/) The PikPak was designed to revolutionize the way people drink at music festivals. The [back-worn container](https://www.trendhunter.com/trends/ninja-frostvault-go) is an eco-friendly solution that eliminates plastic and paper cups. Equipped with gentle fabric drawstrings which can be fastened around the users' shoulders, this pack is liquid compatible, and will hold a days worth of liquid. The white minimalist, unisex design allows for mass appeal and promises to produce less spillage, and enhance crowd-navigating mobility as it allows both hands to be free. Users can drink from the pack like they would any container, wearing the PikPak around their backs when not in use. This bag ensures the [safe keeping of alcohol](https://www.trendhunter.com/trends/drinkcation), and eliminates having to wait in long bar lines, allowing festival goers to focus on enjoying themselves. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 48% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Packaging:** The PikPak backpack offers an eco-friendly solution by eliminating the need for plastic and paper cups. - **Hands-free Drinking:** The PikPak backpack allows users to drink straight from their backs, providing convenience and freedom of movement. - **Efficient Festival Experience:** The PikPak backpack eliminates the need to wait in long bar lines, allowing festival goers to focus on enjoying themselves. ### Where This Applies - **Beverage Packaging:** The sustainable packaging trend opens up opportunities for manufacturers to develop more eco-friendly and convenient beverage packaging solutions. - **Outdoor Gear:** The hands-free drinking trend creates a disruption in the outdoor gear industry as companies can develop backpacks and accessories that enhance convenience and mobility for consumers. - **Event and Hospitality:** The efficient festival experience trend presents an opportunity for event organizers and hospitality companies to improve customer satisfaction by introducing innovative solutions like the PikPak backpack. ## Related on Trend Hunter - [Crossbody Hydration Pack Designs](https://www.trendhunter.com/trends/crossbody-hydration-pack.md) - [Water-Holding Cooler Backpacks](https://www.trendhunter.com/trends/camelbak-chillbak-pack-30.md) - [Backpack-Compatible Cooler Bags](https://www.trendhunter.com/trends/cooler-bag.md) - [Portable Freezer Integrated Backpacks](https://www.trendhunter.com/trends/litheli.md) - [Punch Cocktail Pouches](https://www.trendhunter.com/trends/jinx-drinkx.md) - [Insulated Drink Holders](https://www.trendhunter.com/trends/puffin-drinkware.md) - [Freezable Crossbody Bags](https://www.trendhunter.com/trends/hydration-crossbody.md) - [Proprietary Pouch Cocktail Packaging](https://www.trendhunter.com/trends/jinx-drinx.md) - [Transparent Backpack Coolers](https://www.trendhunter.com/trends/icemule-clear.md)