# Wrist-Worn iPhones The Phubby is the Perfect iPhone Holder By Allison Love | Published 2010-06-22 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/the-phubby References: [cocoperez](http://cocoperez.com/2010-06-21-the-phubby-a-phone-cubby-on-your-wrist) & [phubby](http://www.phubby.com/default.aspx) The Phubby is the newest [iPhone](https://www.trendhunter.com/trends/iphone-pocket) holder, creating a perfect compartment on your wrist for your iPhone. The Phubby, which is a combination between iPhone and cubby, is a holder for your iPhone that surrounds your wrist, keeping your phone close to your hand, but free to use! The cute Phubby iPhone holder comes in a variety of colors and styles, some with patterns as well. I think this is such a great idea for those who can't seem to separate their hands from their phone for the most part. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 32% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Wrist-worn Accessories:** Disruptive innovation opportunity: Develop multifunctional wrist-worn accessories that provide convenient storage or access for smartphones, wearables, and other everyday essentials. - **Mobile Device Holders:** Disruptive innovation opportunity: Design innovative mobile device holders that offer improved functionality, comfort, and accessibility for smartphones and wearables. - **Fashionable Tech Accessories:** Disruptive innovation opportunity: Create stylish and customizable tech accessories that seamlessly integrate with personal style and enhance the functionality of smartphones and wearables. ### Who This Affects Most - **Fashion & Accessories:** Disruptive innovation opportunity: Merge fashion and technology by producing fashionable accessories that integrate smart features and enhance the usability of smartphones and wearables. - **Mobile Devices:** Disruptive innovation opportunity: Develop innovative mobile device accessories that offer unique functionalities and enhance the overall user experience of smartphones and wearables. - **Consumer Electronics:** Disruptive innovation opportunity: Explore unconventional designs and form factors for smartphone holders and accessories to provide novel user experiences and differentiate in the competitive consumer electronics market. ## Related on Trend Hunter - [Knitted Phone Pockets](https://www.trendhunter.com/trends/iphone-pocket.md) - [Adjustable Phone Straps](https://www.trendhunter.com/trends/phone-sling.md) - [Handheld Smartwatch Cases](https://www.trendhunter.com/trends/elrow-industries-miniphone.md) - [Smartphone Finger Balance Accessories](https://www.trendhunter.com/trends/phone-stabilizer.md) - [Adorable Pebble-Shaped Warmers](https://www.trendhunter.com/trends/cellphone-hand-warmer.md) - [Multi-Functional Smartphone Holders](https://www.trendhunter.com/trends/meboge.md) - [Pocketable Handheld Devices](https://www.trendhunter.com/trends/apple-watch1.md) - [Watch-Like Smart Phones](https://www.trendhunter.com/trends/wristphone.md) - [Minimalist Phone Alternatives](https://www.trendhunter.com/trends/tinypod1.md)