# Cozy Complete Coverups The Phrobi Blanket Robe has Got Your Back By Regan Canie | Published 2010-11-11 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/the-phrobi-blanket-robe References: [cocoperez](http://cocoperez.com/2010-11-09-snuggie-has-competion-with-the-phrobi) & [phrobi](http://www.phrobi.com/) Watch your back, Snuggie devotees (literally), because the Phrobi Blanket Robe is here and it covers all the bases! The Phrobi Blanket Robe basically takes the traditional blanket cover-up, adds a hood, a front double-button closure and deep pockets to make it the "Ultimate Cozy Blanket Robe." It wraps around and covers you completely, unlike the Snuggie's hospital gown-like style. Think only Obi Wan Kenobi can rock this look? The Phrobi-makers throw in a To-Go Sack-Pack with every sale, suggesting wearing the comfy get-up to dance parties, sporting events and even bar-hopping! ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 28% | Activity: 85% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### Key Themes Behind This Trend - **Blanket Robes:** There is a growing trend of blanket robes that offer more coverage and comfort than traditional blankets or robes. - **Functional Upgrades:** Adding features like hoods, buttons, and deep pockets to cover-ups provides added functionality and convenience. - **To-go Accessories:** The inclusion of To-Go Sack-Packs with blanket robe purchases suggests a trend towards portable and versatile cover-up options. ### Where This Applies - **Home Goods:** The home goods industry can capitalize on the growing popularity of blanket robes by designing and manufacturing innovative and stylish options. - **Apparel:** The apparel industry can explore opportunities to create fashionable blanket robes that cater to different consumer preferences and occasions. - **Leisure and Entertainment:** The leisure and entertainment industry can incorporate blanket robes as part of experiential events and activities, enhancing the overall attendee experience. ## Related on Trend Hunter - [One-Piece Adult Outerwear](https://www.trendhunter.com/trends/puffer-chubbsie.md) - [Blackout Napping Hoodies](https://www.trendhunter.com/trends/cabeau.md) - [Children's Wearable Blankets](https://www.trendhunter.com/trends/super-blanky.md) - [Chair-Shaped Blanket Sweaters](https://www.trendhunter.com/trends/desk-chair-wrap.md) - [Ultra-Cozy Large Blankets](https://www.trendhunter.com/trends/big-blanket.md) - [Arm-Freeing Blanket Designs](https://www.trendhunter.com/trends/bauhutte-wata-tank-blanket.md) - [Tortilla Throw Blankets](https://www.trendhunter.com/trends/tortilla-throw-blanket.md) - [Versatile Heating Blankets](https://www.trendhunter.com/trends/versatile-heating-blanket.md) - [Outdoor Adventure Blankets](https://www.trendhunter.com/trends/puffle-zero.md)