# Fashion-Forward Sustainable Apparel The Phoenix Brand Aims to Protect the Planet and its People By Grace Mahas | Published 2022-01-13 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/the-phoenix-brand References: [thephoenixbrand](https://thephoenixbrand.com/pages/earthly-philosophy) With eco-friendly alternatives and responsible creation being a prerequisite for up-and-coming fashion brands, The Phoenix Brand is meeting consumer needs with its [sustainable and affordable apparel](https://www.trendhunter.com/trends/iclothing). The Phoenix Brand is a material science company that produces clothing that makes an impact on its audience instead of harming the environment. The brand's mission is to eliminate environmental contamination from the fashion industry by using [sustainable materials](https://www.trendhunter.com/trends/in-good-company), maintaining a transparent supply chain, and using [closed-loop manufacturing](https://www.trendhunter.com/trends/templa-1). In addition, The Phoenix Brand aims to raise awareness of the socio-economic injustices that are inherently linked with the health of the planet. Through its collaborations with local artists and activists, its founders are committed to lowering entry barriers. This provides a forum and outlet for major topics surrounding cultural, social, and environmental needs, and keeps the prices of the clothing accessible. Image Credit: The Phoenix Brand ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 74% | Activity: 87% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Sustainable Fashion:** There is an opportunity for other companies to follow in The Phoenix Brand's footsteps and prioritize environmentally friendly options. - **Transparent Supply Chains:** Other fashion brands can also aim for transparency and accountability in their supply chains to reduce their environmental impact. - **Affordable Sustainable Clothing:** By finding ways to make sustainability more affordable, other companies can tap into a growing consumer base that values sustainability. ### Who This Affects Most - **Fashion Industry:** The fashion industry, as a whole, can adopt more sustainable practices through the use of sustainable materials and transparent supply chains. - **Textile Industry:** The textile industry can shift towards more eco-friendly alternatives for clothing production through the use of sustainable materials. - **Material Science Industry:** The material science industry can innovate and develop new sustainable materials for apparel production in order to meet consumer demand for sustainable fashion. ## Related on Trend Hunter - [Adventurer-Focused Sustainable Apparel](https://www.trendhunter.com/trends/deadbyrd-trademark-ecowear.md) - [Conscious Consumerism Apparel](https://www.trendhunter.com/trends/or-collective-and-h-project.md) - [Sustainable Clothing Collections](https://www.trendhunter.com/trends/regeneration-nation.md) - [Sustainable Indian Streetwear Lines](https://www.trendhunter.com/trends/cloveify.md) - [Responsibly-Sourced Apparel Brands](https://www.trendhunter.com/trends/breathable-materials.md) - [Youth-Focused Fashion Brands](https://www.trendhunter.com/trends/youthfocused-fashion-brand.md) - [Eco-Friendly Indian Fashion](https://www.trendhunter.com/trends/latin-quarters.md) - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md) - [Park-Inspired Outdoor Fashion Capsules](https://www.trendhunter.com/trends/parks-project-1.md)