# Civilization-Saving Beverage Ads The Perrier 'The Drop' Commercial Saves Earth From a Heatwave By Erin Kirkpatrick | Published 2012-07-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/the-perrier-the-drop-commercial References: [perrier](http://www.perrier.com/thedrop/en.html) When it comes to creating an intricate and stimulating advertisement, the [Perrier](https://www.trendhunter.com/trends/maison-perrier-forever) 'The Drop' Commercial is a short that hit the jackpot. Set in a state of climate crisis, Perrier's [sensuous story line](https://www.trendhunter.com/trends/try-more-weird) follows a gorgeous astronaut, played by Amy Bailey, who is involved in a mission to save the world from a killer heatwave. The Perrier 'The Drop Commericial' shows the struggle that the beloved heroine must face; whether to refresh herself, or a planet in peril. Through its partnership with award-winning director Johan Renck, Perrier created an emotional and equally dramatic film that shows Bailey battling a savage sun that threatens to melt the Earth. Ultimately, the heroine quenches her thirst and successfully saves the planet using a single drop of Perrier. This clever commercial demonstrates Perrier's [thirst quenching capability](https://www.trendhunter.com/trends/pure-leaf-marthas-little-helper); although, the Earth-saving characteristic might be a stretch! ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 20% | Activity: 33% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Climate Crisis Advertising:** Intricate and dramatic advertising that addresses the urgent matter of climate change and offers innovative solutions. - **Product as Hero:** Advertisements that portray a brand's product as the hero in a time of crisis, making it an integral part of people's lives. - **Emotional Storytelling:** Advertising campaigns that evoke strong emotions and tell compelling stories, leading to brand loyalty and customer engagement. ### Sectors Adopting This - **Beverage Industry:** Opportunities for beverage manufacturers to create effective advertisements that not only market their products, but also promote sustainability and climate change solutions. - **Film and Entertainment Industry:** Collaborations between brands and filmmakers to create impactful commercials that not only engage viewers but also generate buzz and boost brand image. - **Advertising and Marketing Industry:** Innovation in advertising techniques to create emotional and thought-provoking campaigns that resonate with consumers and inspire them to take action. ## Related on Trend Hunter - [Energy-Saving Beer Campaigns](https://www.trendhunter.com/trends/ad-that-saves-energy.md) - [Artistic Multi-Beverage Ads](https://www.trendhunter.com/trends/cocacola-family.md) - [Spoof Sci-Fi Beer Ads](https://www.trendhunter.com/trends/liquid-death-x-rebel-moon.md) - [Youth-Targeted Water Ads](https://www.trendhunter.com/trends/wylers-light.md) - [Summer Soda Brand Campaigns](https://www.trendhunter.com/trends/turn-up-refreshment.md) - [Visually Appealing Food Campaigns](https://www.trendhunter.com/trends/taste-our-world.md) - [Cartoon Underdog Soda Campaigns](https://www.trendhunter.com/trends/tractor-beverage-company.md) - [Hop-Infused Sparkling Water Campaigns](https://www.trendhunter.com/trends/hopinfused-sparkling-water.md) - [History-Centric Advertisements](https://www.trendhunter.com/trends/royal-ontario-museum.md)