# Male-Specific Branded Multivitamins The Olly 'The Perfect Men's Multi' Helps Guys Maintain Energy By Michael Hemsworth | Published 2018-05-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-perfect-mens-multi References: [thisiswhyimbroke](https://www.thisiswhyimbroke.com/mens-multi-vitamin-gummies/) & [olly](https://www.olly.com/products/perfect-mens-multi) The Olly 'The Perfect Men's Multi' supplement is a product custom-tailored and branded for men to provide them with nutritional support without the chunky pills associated with vitamins. More male consumers are becoming comfortable with the idea of [personal care and nutritional support](https://www.trendhunter.com/trends/fab-shrooms-andropause-for-men), which has many seeking out products and solutions that are just for them. This Olly supplement is an example that is packed with [vitamins A, C, D, E, Bs](https://www.trendhunter.com/trends/multivitamin-formulation), lycopene and zinc to help a guy maintain his peak performance level. The Olly 'The Perfect Men's Multi' supplement comes in a delicious '[Blackberry](https://www.trendhunter.com/trends/zero-proof-functional-spritzes) Blitz' flavor option that makes it simple to take as it's more akin to a sweet candy treat than a healthy product to enhance one's well-being. Image Credit: Olly ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 86% | Activity: 68% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Customized Supplements:** The trend of men seeking out products custom-tailored for their specific needs provides an opportunity for companies to create personalized vitamins and supplements. - **Male-directed Marketing:** The increasing comfort of male consumers with personal care and nutritional support opens up opportunities for brands to develop targeted marketing campaigns and products. - **Pleasurable Nutritional Products:** The popularity of Olly's candy-like 'Blackberry Blitz' flavor highlights the potential to create enjoyable and appealing nutritional products that encourage regular consumption. ### Industries Being Reshaped - **Nutritional Supplements:** The rise in demand for male-specific multivitamins suggests a potential market for companies to develop and market targeted nutritional supplements for men. - **Personal Care Products:** The trend of men embracing personal care and nutritional support presents an opportunity for companies to create and promote personal care products tailored specifically to men's needs. - **Confectionery Industry:** The success of Olly's 'Blackberry Blitz' flavor indicates potential in the confectionery industry to create indulgent nutritional products that appeal to a broader consumer base. ## Related on Trend Hunter - [Masculine Physician-Formulated Supplements](https://www.trendhunter.com/trends/responsibleman-dietary-supplements.md) - [Enzyme-Powered Multivitamins](https://www.trendhunter.com/trends/jarrow-formulas.md) - [Nutrient-Packed Vitamin Gummies](https://www.trendhunter.com/trends/multivitamin-gummies1.md) - [Chewable High-Iron Supplements](https://www.trendhunter.com/trends/delightful-iron.md) - [Chewable Fruit Juice Multivitamins](https://www.trendhunter.com/trends/adult-multivitamins.md) - [Male Reproductive Health Supplements](https://www.trendhunter.com/trends/mens-daily-essentials.md) - [Indulgent Multi-Vitamin Gummies](https://www.trendhunter.com/trends/multivitamin-gummies.md) - [Gut Health Dietary Supplements](https://www.trendhunter.com/trends/olly-supplement.md) - [Men's Health Supplement Lines](https://www.trendhunter.com/trends/sunrider-international.md)