# Curious Creature Packaging The Peat Monster Features an Intricate and Slightly Scary Label By Susan Keefe | Published 2012-01-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-peat-monster References: [lovelypackage](http://lovelypackage.com/the-peat-monster/) & [strangerandstranger](http://www.strangerandstranger.com/) The creative minds at the celebrated design firm Stranger & Stranger crafted this intricate label for the scotch company 'The Peat Monster.' Riffing on the style of the liquor The Peat Monster produces, Stranger & Stranger obliged the company with a somewhat [occult illustration](https://www.trendhunter.com/trends/bathtub-gin-x-tart-london-limited-edition) that would normally adorn dusty volumes of ancient fairytales or witchy incantations. As Stranger & Stranger says it, "The Peat Monster is an [old school peaty scotch](https://www.trendhunter.com/trends/ardbeg-anamorphic-scotch-whiskey) so we clothes it an old school peaty book cover." The label is elaborately decorated with tangled wayward typography and a [slightly terrifying creature](https://www.trendhunter.com/trends/wind-and-waves) that one would assume is the Peat Monster in the flesh. Looking like the kind of drink you would thoughtfully swill in a heavy bottom glass in a darken study as your pensively reflect, The Peat Monster is not for the faint of heart. Curious, detailed and imaginative, The Peat Monster label is highly engaging. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 15% | Activity: 35% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Intricate Product Packaging:** Creating elaborate and visually interesting product packaging designs that entice customers is a trend for brands looking to stand out on shelves. - **Occult-inspired Designs:** Using dark and mystical themes in product labeling and packaging can be an effective way to create intrigue and engage with customers. - **Creative Typography Usage:** Using unique, tangled, and wayward typography can be a trend in product packaging design that catches the eye and sets the brand apart. ### Who This Affects Most - **Alcohol Industry:** Brands in the alcohol industry can benefit from using creative and intriguing product packaging techniques to draw in customers and drive sales. - **Graphic Design Industry:** The graphic design industry can capitalize on the trend of intricate and visually interesting product packaging by offering specialized services to brands in need of unique designs. - **Publishing Industry:** Using the theme of books and old-school publishing for visual inspiration in product labeling and packaging can be a trend for brands in the publishing industry looking to expand into new markets. ## Related on Trend Hunter - [Creative Collectible Spirits Bottles](https://www.trendhunter.com/trends/collectible-spirits-bottle.md) - [Haunting Whisky Spirits](https://www.trendhunter.com/trends/the-weeping-spirit.md) - [Modernized Whisky Designs](https://www.trendhunter.com/trends/whisky-designs.md) - [Heritage-Inspired Sophisticated Whisky Packaging](https://www.trendhunter.com/trends/sophisticated-whisky-packaging.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Quirky Natural Wine Bottles](https://www.trendhunter.com/trends/thorn-burrow-wines.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [AI-Generated Whiskey Packaging](https://www.trendhunter.com/trends/the-twelve-elements.md) - [DIY Whisky Bottles](https://www.trendhunter.com/trends/diy-whisky-bottle.md)