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# Powdered Alcoholic Drinks
Pat’s Backcountry Beverages Make Drinking Easy for Campers

By Marina Rotharmel | Published 2012-08-21 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/the-pats-backcountry-beverages
References: [incrediblethings](http://www.incrediblethings.com/food/for-drinking-on-the-go-powdered-beer/) & [foodbeast](http://foodbeast.com/content/2012/08/16/powdered-beer-soda-portable-drinks-that-wont-weigh-you-down/)

Perfect for outdoorsy camping fanatics, Pat’s Backcountry Beverages has the perfect solution for lugging around hefty booze bottles. The company has come up with a [powdered beer concoction](https://www.trendhunter.com/trends/instant-cocktail-mix) that would allow campers or hikers to have a light and convenient way of getting their alcohol to a camp site.

It would not only save weight and space in your pack, but it would be eco-friendly as it eliminates unnecessary bottle waste. All users would have to do is fill up a reusable water bottle that the beer comes with and add the solution in. The company is also coming up with a [wine mix](https://www.trendhunter.com/trends/paper-bottle-margarita) as well.

If you're not a drinker, but still like to have something carbonated to drink, the company plans to offer a variety of [soda flavors](https://www.trendhunter.com/trends/lotza). Unfortunately, this product is still just a concept, as the makers need more funding to get this product off the ground.

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 56% | Activity: 69% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Key Themes Behind This Trend

- **Powdered Alcoholic Drinks:** Innovative powdered alcoholic drinks offer convenience and eco-friendly packaging for campers and hikers.
- **Reusable Water Bottles:** The use of reusable water bottles presents a disruptive innovation opportunity for reducing plastic waste.
- **Soda Mixes:** The introduction of powdered soda mixes provides a carbonated beverage option for non-drinkers and outdoor enthusiasts.

### Where This Applies

- **Beverage:** The beverage industry can explore the production and marketing of powdered alcoholic drinks and soda mixes.
- **Outdoor Recreation:** Outdoor recreation businesses can benefit from offering innovative and eco-friendly products, such as powdered alcoholic drinks and reusable water bottles.
- **Sustainable Packaging:** The sustainable packaging industry can capitalize on the demand for eco-friendly packaging solutions, such as powdered alcoholic drink sachets and reusable water bottle designs.

## Related on Trend Hunter

- [Portable Cocktail Packets](https://www.trendhunter.com/trends/portable-cocktail-packets.md)
- [Single-Use Cocktail Sachets](https://www.trendhunter.com/trends/pax.md)
- [Powdered Cocktail Mixers](https://www.trendhunter.com/trends/mixxers.md)
- [Packet-Style Cocktail Mixes](https://www.trendhunter.com/trends/pax-1.md)
- [Can Clip Gadgets](https://www.trendhunter.com/trends/can-clip.md)
- [Crafty Canned Cocktails](https://www.trendhunter.com/trends/crafty-canned-cocktail.md)
- [Festive Instant Cocktail Mixes](https://www.trendhunter.com/trends/instant-cocktail-mix.md)
- [Escapist Drink Pouches](https://www.trendhunter.com/trends/drinkcation.md)
- [Craft Iced Tea Sachets](https://www.trendhunter.com/trends/summer-camp-iced-tea.md)