# Inclusive Co-Branded Leggings Knix and The Birds Papaya Unveiled the Coveted New 'The Papaya Box' By Grace Mahas | Published 2020-10-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-papaya-box References: [knix](https://knix.ca/?Gsdsg) & [thebirdspapaya](https://www.thebirdspapaya.com/) [Knix](https://www.trendhunter.com/trends/knix-2) recently joined forces with [The Birds Papaya](https://www.trendhunter.com/trends/knix-x-the-birds-papaya) by Sarah Landry to launch the highly-anticipated capsule, The Papaya Box. Joanna Griffiths, Knix Founder and CEO, has been a long-time fan of Landry, having seen a photo of her on [Instagram](https://www.trendhunter.com/trends/the-art-of-linen) in 2017 and reaching out to use Landry as a model in a Knix shoot in 2018. Landry has been working closely with the brand ever since. The coveted Papaya Box came from the labor of two years of collaboration and features a limited-edition capsule of custom items. The box features the Papaya High Rise Legging in Shimmer & Shine, the High Rise Essential Thong in Birds of a Feather, and the Longevity Bra in Black Shimmer. The Papaya Box was so coveted, the box sold out on the first day of its release in a record 27 minutes, generating over $1M in sales. Image Credit: Knix, Birds of Papaya ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 72% | Activity: 77% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Co-branded Collaborations:** Co-branded collaborations present an opportunity for brands to leverage each other's audiences and create unique, limited-edition products. - **Influencer Marketing:** Working closely with influencers like Sarah Landry allows brands to tap into their dedicated fan base and increase brand visibility. - **Limited Edition Releases:** Limited edition releases can create a sense of urgency and exclusivity, leading to high demand and fast sales. ### Industries Being Reshaped - **Apparel and Fashion:** The fashion industry can explore co-branded collaborations and limited edition releases to boost sales and create buzz. - **E-commerce:** E-commerce platforms can capitalize on the popularity of limited edition releases and collaborate with influencers to drive sales. - **Social Media:** Social media platforms can benefit from influencer marketing partnerships, as they can attract more users and increase user engagement. ## Related on Trend Hunter - [Co-Branded Swimwear Lines](https://www.trendhunter.com/trends/knix-x-the-birds-papaya.md) - [Leak-Proof Intimate Collections](https://www.trendhunter.com/trends/knix-2.md) - [Immersive Intimate Brand Pop-Ups](https://www.trendhunter.com/trends/knix-popup.md) - [Canadian Retailer Expansions](https://www.trendhunter.com/trends/knix-partners.md) - [Elevated Holiday Intimates Promotions](https://www.trendhunter.com/trends/knix-black-friday-sale.md) - [Experiential Intimates Spaces](https://www.trendhunter.com/trends/knix-opens-immersive-retail.md) - [Confidence-Focused Underwear Ranges](https://www.trendhunter.com/trends/knix-valentines-day-edit.md) - [Celebrity-Collaborative Athletic Lines](https://www.trendhunter.com/trends/by-khlo.md) - [Customizable Shapewear Collections](https://www.trendhunter.com/trends/knix-shapewear-collection.md)