# Animal Awareness Typefaces The Panda Font Project Brings Awareness Through an Adorable Font By Malika Renee Butss | Published 2015-05-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/the-panda-font References: [designtaxi](http://designtaxi.com/news/376046/WWF-Japan-Creates-A-Panda-Font-To-Raise-Awareness-For-Endangered-Pandas/) & [wwf](http://www.wwf.ca/) Raising awareness for endangered pandas, WWF Japan started The [Panda](https://www.trendhunter.com/trends/panda-express-x-uprisers-cozy-collection) Font Project. As detailed on the World Wide Fund for Nature Japan website, pandas are nearing extinction with a total of 1,600 left in the wild. No stranger to raising [panda awareness](https://www.trendhunter.com/trends/anan-bionic-panda-cub), WWF Japan has partnered with [Ogilvy & Mather Japan](https://www.trendhunter.com/trends/philadelphia-mexican-style-campaign) to create this creative panda-themed font. With the help of typographers and web designers, this unconventional typeface features each letter in the alphabet accompanied by one or two panda heads. With a fun and adorable appeal, this campaign brings light to the tragedy at hand in a more lighthearted way. With the slogan "made by pandas for pandas," The Panda Font Project brings the panda plight into our daily lives and calls for changes in animal justice. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 70% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Key Themes Behind This Trend - **Animal-themed Fonts:** The emergence of creative animal-themed fonts as a tool to raise awareness and promote animal justice. - **Creative Social Activism:** The rise of creative social activism, encouraging societal change through unconventional and engaging methods. - **Branded Partnerships:** The increase in strategic partnerships between brands and non-profit organizations to achieve a common cause. ### Where This Applies - **Graphic Design:** There is an opportunity for graphic designers to utilize their skills in creating visually appealing and meaningful designs to promote important social issues. - **Advertising:** With the rise of creative social activism, advertising professionals can use unique and engaging campaigns to raise awareness and promote change. - **Non-profit:** Non-profit organizations can partner with brands to expand their reach and achieve their goals through unconventional and impactful campaigns like The Panda Font Project. ## Related on Trend Hunter - [Typography Food Campaigns](https://www.trendhunter.com/trends/pumpui.md) - [Animal-Inspired Habitat Lip Balms](https://www.trendhunter.com/trends/endangered-animal-lip-balm.md) - [Environmental Awareness NFTs](https://www.trendhunter.com/trends/burly-bears.md) - [Brand-Led Endangered Animal Programs](https://www.trendhunter.com/trends/endangered-animal-program.md) - [Playful Font-Associated Personalities](https://www.trendhunter.com/trends/adobe-acrobat.md) - [Typography-Inspired Lifestyle Collections](https://www.trendhunter.com/trends/house-industries.md) - [Quirky Snack-Inspired Fonts](https://www.trendhunter.com/trends/cheetos-other-hand-font.md) - [Inclusive Language-Preserving Typefaces](https://www.trendhunter.com/trends/adlam-display.md) - [Typography-Inspired Canadian Sweatshirts](https://www.trendhunter.com/trends/okayok.md)