# 20s-Inspired Rosé Wines The Pale Offers Hope for Post-Lockdown Parties By Laura McQuarrie | Published 2021-05-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/the-pale References: [fabnews.live](https://fabnews.live/for-the-flamboyant-soiree-design-bridge-creates-branding-for-the-pale-a-new-rose-concept-from-renowned-winemaker-sacha-lichine/) & [designbridge](https://www.designbridge.com/) The Pale is a new [rosé concept](https://www.trendhunter.com/trends/barton-guestier2) from winemaker Sacha Lichine that takes cues from the roaring parties of the 1920s, all while remaining fresh and relevant for drinkers today. The wine sets itself apart as a quirky and celebratory brand that stands out on shelves with a label that captures the essence of the "flamboyant soirée," complete with peacocks, playing cards and joyful scenes of people mingling. True to its name, The Pale is said to be [exceptionally pale pink in color](https://www.trendhunter.com/trends/lightinalcohol-wines) and the packaging for the product emphasizes its lightness. The new wine concept was created during the pandemic and it offers hope for a post-lockdown world where people will be more eager than ever to socialize. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 60% | Activity: 33% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **1920s-inspired Wines:** There is potential for more winemakers to tap into the nostalgia of the 1920s for new and unique wine concepts that offer drinkers a fresh take on classic styles. - **Quirky Packaging Design:** The success of The Pale's flamboyant party-inspired label may inspire other beverage companies to take a risk with unconventional and attention-grabbing packaging designs. - **Post-lockdown Celebration Wines:** With the anticipation of social gatherings resuming post-lockdown, there is potential for more wine companies to create celebratory concepts like The Pale that offer drinkers a symbol of hope and optimism. ### Where This Applies - **Wine:** Wine companies could experiment with using historical references and themed concepts to create new and unique products that appeal to customers looking for something different. - **Beverage Packaging Design:** Beverage packaging design companies may see an increase in demand from clients looking for unconventional and eye-catching label designs like The Pale's flamboyant style. - **Hospitality:** The Pale's celebratory branding could inspire hospitality industry professionals to add the wine to their menus during post-lockdown events, creating a unique offering for guests and adding to the overall atmosphere of the gathering. ## Related on Trend Hunter - [Romantic Whimsical Rosés](https://www.trendhunter.com/trends/santa-margherita-x-loveshackfancy.md) - [Canned Low-Sugar Rosé Wines](https://www.trendhunter.com/trends/think-wine-sparkling-ros.md) - [Effervescent Soft Pink Wines](https://www.trendhunter.com/trends/cupiolo-prosecco-ros.md) - [Anniversary Rosés](https://www.trendhunter.com/trends/whispering-angel-20th.md) - [Sensory-Rich Wine Experiences](https://www.trendhunter.com/trends/modern-wine-brand.md) - [Low-Alc Canned Rosés](https://www.trendhunter.com/trends/sovi.md) - [Alcohol-Free Wine Alternatives](https://www.trendhunter.com/trends/the-real-drinks-co-peony-blush.md) - [Surfing-Inspired Canadian Rosés](https://www.trendhunter.com/trends/offshore-hang-ten-ros.md) - [Psychedelic Canned Wines](https://www.trendhunter.com/trends/waves-wines.md)