# Rapper-Backed Charitable NFTs Ja Rule's The Painted House Debuts Its 'Black Is Beautiful' NFTs By Niko Pajkovic | Published 2022-08-06 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/the-painted-house References: [hbcubuzz](https://hbcubuzz.com/2022/08/ja-rule-herb-rice-launch-next-level-black-is-beautiful-nft-collection-to-benefit-hbcus/)  The Painted House, an NFT platform founded by rapper and entrepreneur Ja Rule and his longtime business partner herb Rice, has announced the launch of its first NFT collection called 'Black Is Beautiful,' the sales of which will go towards supporting historically Black universities and colleges. “We entered the Web3 NFT space a year ago after attending the annual NFT NYC for the first time. It was warm and social, but there were no people of color. We wanted to bring more people of color into the space," said Rice in a recent interview with [Billboard](https://www.trendhunter.com/trends/minutetext). The Black Is Beautiful collection contains 1,000 collectible NFTs, all of which celebrate pop culture figures and movements. The Painted House will donate 10% of all its sales to five educational institutions: Hampton University, Morgan State University, Jackson State University, [Spelman College](https://www.trendhunter.com/trends/oak-bluffs), and [Morehouse College](https://www.trendhunter.com/trends/1961-project). Image Credit: Holla ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 26% | Activity: 47% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### Why This Trend Is Growing - **Charitable Nfts:** Opportunity for companies to create NFTs that give back to various social causes through sales. - **Diversity and Inclusion in the NFT Space:** Opportunity for companies to create more inclusive and diverse NFT experiences and communities. - **Nfts for Education:** Opportunity for companies to create NFTs that support educational institutions, potentially increasing access to education. ### Industries Being Reshaped - **Art:** Artists and art platforms can create NFTs that support social causes or educational institutions, creating a new revenue stream for their work. - **Education:** Educational institutions can partner with NFT platforms or create their own educational NFTs to raise funds for their programs. - **Social Impact:** Social impact organizations can create NFTs that support their work or partner with NFT platforms to create social impact initiatives. ## Related on Trend Hunter - [Rapper-Endorsed Premium Wines](https://www.trendhunter.com/trends/ja-rule.md) - [Celeb-Backed NFT Music Platforms](https://www.trendhunter.com/trends/nft-music-platforms.md) - [Charitable NFT Collections](https://www.trendhunter.com/trends/nonprofit-nft.md) - [Music-Focused NFT Marketplaces](https://www.trendhunter.com/trends/travis-barker.md) - [Ghanaian Art NFTs](https://www.trendhunter.com/trends/kojo-marfo.md) - [Non-Profit NFT Collections](https://www.trendhunter.com/trends/guerlain-nft-collection.md) - [African Art NFT Platforms](https://www.trendhunter.com/trends/nandi-nft-marketplace.md) - [Black Youth-Empowering Coffee Brands](https://www.trendhunter.com/trends/bartholomew-jones.md) - [Chicken-Themed Virtual Art](https://www.trendhunter.com/trends/bojangles.md)