# Planet-Friendly Dog Foods THE PACK's Wet Dog Food Nourishes with Plant-Based Proteins By Laura McQuarrie | Published 2024-06-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-pack References: [vegconomist](https://vegconomist.com/food-and-beverage/pet-food/plant-based-pet-food-the-pack-planet-organic-equity-crowdfunding/) & [thepackpet](https://thepackpet.com/products/plant-based-wet-dog-food)  [THE PACK](https://www.trendhunter.com/trends/chick-bites) specializes in creating 100% nutritionally complete plant-based pet food that supports pets and a kinder earth alike. The brand's vegan wet dog food is packaged in recyclable cans, offering a convenient way for pet owners to serve dogs moist and juicy meals made with plant-based pea protein "meat," superfoods and quality ingredients like papaya, kale, lupin beans, broccoli and butternut squash. THE PACK’s full range of wet food and oven-baked dried food can be purchased at all [Planet Organic](https://www.trendhunter.com/trends/high-protein-food-for-dogs) locations, making it one of few plant-based pet food brands to be stocked at a UK brick-and-mortar retail chain. According to THE PACK, its in-store presence is part of an increased omnichannel strategy. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 11% | Activity: 17% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Why This Trend Is Growing - **Plant-based Pet Nutrition:** The rise of fully plant-based pet foods reflects growing consumer awareness and demand for environmentally sustainable pet care options. - **Sustainable Packaging Solutions:** Recyclable packaging for pet food aligns with larger environmental movements, offering a way for brands to differentiate themselves through eco-friendly practices. - **Omnichannel Retail Strategies:** In-store availability combined with online presence demonstrates an integrated approach to retail, meeting customers wherever they prefer to shop. ### Industries Being Reshaped - **Pet Food Industry:** The pet food sector sees ongoing innovation with the introduction of nutritionally complete plant-based options that cater to eco-conscious consumers. - **Environmental Sustainability:** Focus on environmentally sustainable practices in product and packaging within various industries, including pet care, shows a significant shift towards reducing ecological footprints. - **Retail Sector:** Retailers embracing omnichannel strategies indicate major shifts in how goods like pet foods are marketed and sold, enhancing consumer accessibility and convenience. ## Related on Trend Hunter - [Plant-Powered Wet Dog Foods](https://www.trendhunter.com/trends/wet-food-for-dogs.md) - [Oven-Baked Dog Foods](https://www.trendhunter.com/trends/oven-baked-dog-food.md) - [Vegan Dog Food Brands](https://www.trendhunter.com/trends/vplanet.md) - [No-Meat Dog Meals](https://www.trendhunter.com/trends/pawco.md) - [Plant-Based Dog Foods](https://www.trendhunter.com/trends/kind-earth.md) - [Alt Protein Dog Meals](https://www.trendhunter.com/trends/high-protein-food-for-dogs.md) - [Allergy-Friendly Vegan Dog Foods](https://www.trendhunter.com/trends/hownd-plant-powered-superfood.md) - [Balanced Vegan Dog Foods](https://www.trendhunter.com/trends/omni-vegan-dog-food.md) - [Pet-Focused Plant-Based Recipes](https://www.trendhunter.com/trends/plantbased-recipes-for-dogs.md)