# Urban Wilderness Beers The Ozark Beer Can Stands Out By Contrasting Graffiti & Wildlife By Ady Floyd | Published 2015-09-08 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/the-ozark References: [packageinspiration](http://www.packageinspiration.com/ozark-beer-company-2.html/) & [blkboxlabs](http://blkboxlabs.com) [United States](https://www.trendhunter.com/trends/smooth-salute)-based BLKBOXLabs designed the beer cans for the Ozark Beer Company by incorporating two opposite elements -- graffiti and wildlife. In order to remain competitive in the ever-expanding beer market, BLKBOXLabs crafted a label that represents the brand's history for today's consumers. Each style of beer from pale ale to stout uses a different Arkansas-inspired image of wildlife. For example, an [illustrated campfire](https://www.trendhunter.com/trends/breakside-brewery-nature-calls) is used for the Belgian-style Golden. Other beer cans use creatures like elks. Inside each of the illustrations there is a string of graffiti-like words that display the brand's name and the beer flavor. The Ozark beer series uses nature-inspired colors such as brown, orange, red and beige. The package is also completed with a list of tasting notes and food pairing suggestions to further authenticate the brand's consumer focus. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 26% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Graffiti](https://www.trendhunter.com/graffiti) ## Key Themes ### Key Themes Behind This Trend - **Nature-inspired Beer Packaging:** Companies can explore using natural elements and colors in their beer packaging designs to create a stronger brand identity that appeals to eco-conscious consumers. - **Personalized Beer Labels:** Developing bespoke labels with unique images for different beer styles can make products stand out on shelves and help establish brand loyalty among consumers. - **Graffiti-inspired Beer Label Design:** Incorporating street art elements into beer label design can create a unique and distinctive brand image that appeals to consumers looking for edgy and nontraditional options. ### Where This Applies - **Beer Industry:** Breweries can incorporate unique designs and eco-friendly features into their products to attract consumers looking for sustainable, personalized and innovative options in a crowded market. - **Visual Design Industry:** Design firms can specialize in creating customized label designs for craft breweries, helping smaller businesses establish their brands and stand out from competitors. - **Advertising Industry:** Marketing agencies can help breweries develop unique visual and messaging strategies that showcase the company's values and products in an engaging and memorable way. ## Related on Trend Hunter - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Bookish Beer Cans](https://www.trendhunter.com/trends/faber-faber-beak.md) - [Artfully Designed Beer Packs](https://www.trendhunter.com/trends/range-of-beers.md) - [Western-Inspired Beer Cans](https://www.trendhunter.com/trends/coors-banquet.md) - [Graffiti-Painted Beer Packaging](https://www.trendhunter.com/trends/1664-x-andre-saraiva.md) - [Contemporary Beer Packagings](https://www.trendhunter.com/trends/beer-brothers.md) - [Californian Brewery Branding](https://www.trendhunter.com/trends/figueroa-mountain.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md)