# All-in-One Lip Treatments The Outset's Lip Oasis Delivers Hydration, Plumping & Barrier Protection By Laura McQuarrie | Published 2024-11-26 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/the-outsets-lip-oasis References: [cosmeticsbusiness](https://cosmeticsbusiness.com/cosmetics-business-picks-7-beauty-launches-out-now) & [theoutset](https://theoutset.com/en-ca/products/lip-oasis-glossy-treatment) The Outset's [Lip](https://www.trendhunter.com/trends/lip-milk1) Oasis is the newest addition to Scarlett Johansson's clean and clinically proven gentle skincare brand, and it's a [multi-benefit lip treatment](https://www.trendhunter.com/trends/lip-spf) that delivers intense moisture and hydration, a gentle plumping action, high shine and nourishing barrier protection. Based on a clinical study, this product is beneficial for boosting lip hydration and enhancing lip skin barrier function. This conditioning lip treatment meets the demand for skin-caring lip products, and delivers lasting comfort without stickiness. Key ingredients include sugarcane-derived squalane, lactic acid to boost brightness and diminish hyperpigmentation, plus Maxi-Lip to [stimulate collagen production](https://www.trendhunter.com/trends/procollagen-peptide-gloss-balm) and a trademarked Hyaluroset Complex—a botanical alternative to hyaluronic acid. Lip Oasis was intentionally packaged to minimize waste with incorporated post-consumer recycled materials. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 56% | Activity: 64% | Freshness: 31% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### Why This Trend Is Growing - **Hydration-boosting Lip Care:** Lip treatments prioritizing deep hydration address customers' needs for long-lasting moisture and comfort. - **Clean Beauty Innovations:** The rise of clean beauty products highlights consumers' preference for clinically effective and environmentally conscious formulations. - **Multi-functional Cosmetics:** Combining multiple benefits such as plumping, hydration, and barrier protection in one product streamlines beauty routines and increases product value. ### Industries Being Reshaped - **Cosmetics:** Innovations in cosmetics offer customers high-performing products with added skincare benefits, enhancing appeal and market differentiation. - **Sustainable Packaging:** The focus on reduced-waste packaging supports the demand for environmentally-friendly and sustainable product solutions. - **Natural Ingredients:** Utilizing natural and derived ingredients that match or surpass synthetic alternatives fulfills consumer desire for safer, green beauty products. ## Related on Trend Hunter - [Skincare-Inspired Lip Balms](https://www.trendhunter.com/trends/pout-preserve-peptide-lip-treatment.md) - [Upcycled Lip Care Treatments](https://www.trendhunter.com/trends/lip-care-treatment.md) - [Glossy Hydrating Lip Oils](https://www.trendhunter.com/trends/hydrating-lip-oils.md) - [Decadent Lip Treatment Balms](https://www.trendhunter.com/trends/lipsoftie.md) - [Solid Serum Lip Tints](https://www.trendhunter.com/trends/solid-serum-lip-tint.md) - [Antioxidant-Packed Lip Treatments](https://www.trendhunter.com/trends/moringa-lip-salve.md) - [Mood-Boosting Lip Treatments](https://www.trendhunter.com/trends/peptide-lip-treatment.md) - [Protective Plumping Lip Oils](https://www.trendhunter.com/trends/plumping-lip-oil-spf.md) - [Flavor-Forward Lip Treatments](https://www.trendhunter.com/trends/sweet-july-skin-lip-treatments.md)