# Ethereal Apocalypse Editorials The Other Side of Thames Fashion Story Finds Beauty in Destruction By Jana Pijak | Published 2012-11-07 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/the-other-side-of-thames References: [theones2watch](http://www.theones2watch.com/newwave/8813) Next Models fresh face Henrietta Hellberg stars in the latest exclusive for The Ones 2 Watch. Entitled 'The Other Side of Thames,' this striking editorial spread finds beauty in the heart of destruction. Posing against an apocalyptic backdrop of scattered shopping carts, destroyed buildings and dispersed trash, Henrietta exudes an ethereal air that can only be described as other-worldly. The model is captured and outfitted by photographer and stylist Troels Jepsen who dresses her in [warrior-inspired pieces](https://www.trendhunter.com/trends/studio-nicholson-fw25) ranging from [figure-hugging body suits](https://www.trendhunter.com/trends/velvet-heat) and [heavy fur coats](https://www.trendhunter.com/trends/the-october-collection) to feathered accent accessories. Along with hair by Craig Taylor and makeup by Ismaya Ffrench, the 'The Other Side of Thames' fashion story is tied together with the perfect finishing touch that is Henrietta's intricately applied tribal tattoo art. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 100% | Activity: 99% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Destruction-inspired Fashion:** Opportunity for fashion brands to create clothing and accessories that embrace the beauty of destruction. - **Ethereal Apocalypse Photography:** Potential for photographers to capture ethereal images against apocalyptic backdrops. - **Tribal Tattoo Art:** Growing trend of intricately applied tribal tattoo art in fashion editorials and runway shows. ### Who This Affects Most - **Fashion:** Fashion industry can incorporate destruction-inspired designs and ethereal aesthetics. - **Photography:** Photography industry can explore ethereal apocalypse themes in their shoots and portfolios. - **Body Art:** Opportunity for body artists and tattoo artists to create intricate tribal designs for fashion editorials and runway shows. ## Related on Trend Hunter - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Futuristic Statement Fashion](https://www.trendhunter.com/trends/the-future-is-not-set.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Archaeology-Inspired Eco-Friendly Apparel](https://www.trendhunter.com/trends/aelis.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md)