# Pure Candy Sculptures The Osamu Watanabe Collection is Appetizingly Sweet By Sarah Nazim | Published 2012-07-09 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/the-osamu-watanabe References: [facebook](https://www.facebook.com/SDAward) & [thetrendygirl.net](http://www.thetrendygirl.net/2012/06/sculptures-de-bonbons-2) These incredibly appetizing art pieces by Osamu Watanabe is too hard to resist, due to the [candies and desserts](https://www.trendhunter.com/trends/bebeto-freeze-crunchy) used. Willy Wonka would definitely approve of this series, as it is succulency sweet. Watanabe has a way of turning any object into a mouth-watering dessert with a technique known as Kawaii. It is very predominant in Asia to find jewelry in the form of ice-cream sundaes and fondue, along with a plethora of accessories. This [installation is a jumbo-sized version](https://www.trendhunter.com/trends/louis-vuitton-octopus) that is influenced by the Kawaii style. It is important for marketers to be aware of popular developments in each country to properly target and advertise to those consumers. The Osamu Watanabe art pieces would make for great attention grabbing displays in the Asian market. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 96% | Activity: 93% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### Why This Trend Is Growing - **Kawaii Art:** The technique of Kawaii art can be used to turn ordinary objects into mouth-watering desserts, providing an opportunity for artists and designers to create unique and innovative products. - **Edible Art:** Edible sculptures have the potential to disrupt the art world by providing a new medium for artists to express their creativity. - **Food as Art:** The use of food as a medium for art offers a unique opportunity for artists and chefs to collaborate and create innovative and visually stunning culinary experiences. ### Industries Being Reshaped - **Art:** The art industry can benefit from the emergence of new mediums and techniques, such as edible sculptures, that attract a wider audience and provide new opportunities for artists. - **Fashion:** The fashion industry can incorporate Kawaii art into designs to produce playful, eye-catching products that appeal to the Asian market and beyond. - **Food and Beverage:** The food and beverage industry can capitalize on the concept of food as art by collaborating with artists and chefs to create visually stunning and unique dining experiences that appeal to customers' desire for both aesthetic and culinary enjoyment. ## Related on Trend Hunter - [Sushi-Inspired 3D-Printed Confections](https://www.trendhunter.com/trends/3dprinted-confections.md) - [Playful Dessert Collaborations](https://www.trendhunter.com/trends/godiva-x-labubu.md) - [Crystal Seaweed Candies](https://www.trendhunter.com/trends/misaky-tokyo.md) - [Architectural Sugar Sculptures](https://www.trendhunter.com/trends/a-story-of-salt-and-sugar.md) - [Collectible-Inspired Chocolates](https://www.trendhunter.com/trends/palm-bites.md) - [Candy-Like Colorful Glass Sculptures](https://www.trendhunter.com/trends/gele-series.md) - [Deep-Fried Candy Bar Desserts](https://www.trendhunter.com/trends/kushi-katsu-tanaka.md) - [Fine Art-Covered Chocolates](https://www.trendhunter.com/trends/m-cacao-artbars.md) - [Playful Animal-Themed Cotton Candy](https://www.trendhunter.com/trends/fluffee-floss.md)