# Ready-To-Drink Beverage Partnerships The Original Southside & Louisiana State University Partner By Kalin Ned | Published 2025-08-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/the-original-southsides References: [drinksouthsides](https://www.drinksouthsides.com/) & [bevnet](https://www.bevnet.com/pr/2025/08/21/the-original-southside-expands-southern-presence-with-lsu-tiger-stadium-partnership)  [The Original Southside](https://www.trendhunter.com/trends/the-original-southside) — a premium ready-to-drink beverage company — has entered into a partnership with [Louisiana State University Athletics](https://www.trendhunter.com/trends/original-louisiana-brand-hot-sauce) to make its gin-based cocktail available for sale inside Tiger Stadium. The product, which contains a 10% alcohol by volume content, is marketed as a high-quality alternative to standard stadium concessions. The Original Southside's beverage at Tiger Stadium features organic ingredients and a flavor profile combining gin, lemon, and mint. The convenience of a [ready-to-drink format](https://www.trendhunter.com/trends/readytodrink-classic-cocktails) eliminates the need to wait at a busy bar for a custom-made cocktail. The company characterizes this move as a strategic effort to increase its brand visibility and distribution within southern U.S. markets, noting that the product is already available in retailers across more than twenty-five states. The collaboration itself aligns with the passionate fan culture associated with the university's athletic programs. Image Credit: The Original Southside ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 57% | Activity: 62% | Freshness: 48% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Ready-to-drink Cocktails:** The growing popularity of premium ready-to-drink cocktails at major sporting venues offers opportunities to capture a captive audience seeking convenience and quality. - **Organic Beverage Ingredients:** Increasing demand for organic and natural ingredients in alcoholic beverages highlights a shift toward healthier choices among consumers. - **Collaborative Branding:** Partnerships between beverage brands and iconic sports organizations can enhance brand recognition by tapping into loyal fan bases. ### Industries Being Reshaped - **Alcoholic Beverage Industry:** Ready-to-drink cocktails represent a rapidly expanding segment, driven by consumer interest in convenience without sacrificing taste. - **Sports Entertainment:** Collaborations between athletic organizations and consumer brands create novel revenue streams through exclusive product offerings at events. - **Retail Distribution:** Expanding distribution in diverse U.S. markets can amplify brand presence and cater to regional preferences in alcoholic beverages. ## Related on Trend Hunter - [Revitalized Sparkling Gin Cocktails](https://www.trendhunter.com/trends/the-original-southside.md) - [University Team-Supported Beverage Partnerships](https://www.trendhunter.com/trends/kennesaw-state-university.md) - [High-ABV Tailgate Drinks](https://www.trendhunter.com/trends/tailgate-tour.md) - [Ready-To-Drink Vodka Cocktails](https://www.trendhunter.com/trends/zeroes-beverages.md) - [Iced Tea-Infused Cocktails](https://www.trendhunter.com/trends/surfside-1.md) - [Restaurant-Style RTD Mojitos](https://www.trendhunter.com/trends/aloette-southside-fizz.md) - [Sports-Themed Canned Cocktails](https://www.trendhunter.com/trends/spiked-vodka-cocktail.md) - [Iced Tea-Infused Vodka Beverages](https://www.trendhunter.com/trends/surfside.md) - [Sports Drink-Inspired Vodka Drinks](https://www.trendhunter.com/trends/vodkabased-beverage.md)