# Revitalized Sparkling Gin Cocktails The Original Southside Modernizes Jazz Age Cocktail Culture By Laura McQuarrie | Published 2024-03-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-original-southside References: [businesswire](https://www.businesswire.com/news/home/20240304423616/en/Introducing-The-Original-Southside%E2%84%A2-A-Revival-of-a-Classic-1920%E2%80%99s-Libation-Transformed-Into-a-Refreshing-Modern-Day-Indulgence) & [drinksouthsides](https://drinksouthsides.com/snag-a-southside)  [The Original Southside](https://www.trendhunter.com/trends/the-original-southsides) is a [lightly sparkling gin cocktail](https://www.trendhunter.com/trends/on-the-rocks-cans) combining premium gin, lemon and mint with a recipe that pays homage to Southside cocktail culture of the 1920s and an original cocktail recipe by founder Meredith Mills-Merritt's mother. “We’re reviving a drink that was lost over time, for a 'revival of the fittest, so to speak.' I obsessed over every sip to make this once prohibition-era bathtub gin concoction a refreshing, crisp take on an [old classic](https://www.trendhunter.com/trends/dirty-shirley-1),” says Mills-Merritt. Touted as a love letter to warm summer evenings with big belly laughs shared with friends and loved ones, The Original Southside comes in at 10% ABV. Made with 100% sugar cane, this vegan-friendly cocktail is ready to be enjoyed during life's special moments and everyday celebrations alike. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 67% | Activity: 70% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Revived Cocktails with a Twist:** Incorporating premium gin, lemon, and mint, The Original Southside modernizes Jazz Age cocktail culture with a refreshing and unique spin on prohibition-era bathtub gin concoctions. - **Heritage-inspired Beverage Resurgence:** The recipe of The Original Southside, paying homage to 1920s Southside cocktail culture and founder Meredith Mills-Merritt's family history, reflects a resurgence of heritage-inspired beverages in the modern market. - **Artisanal Vegan Cocktail Movement:** As an artisanal vegan cocktail made with 100% sugar cane, The Original Southside represents the growing trend of vegan-friendly beverages catering to consumer preferences for ethical and sustainable choices. ### Industries Being Reshaped - **Craft Cocktail Industry:** The success of The Original Southside highlights the potential for further innovation and growth within the craft cocktail industry by reimagining classic recipes with a contemporary twist. - **Heritage-inspired Beverage Sector:** The rise of heritage-inspired beverages like The Original Southside creates opportunities for brands to tap into nostalgia and tradition to offer unique and authentic experiences for consumers. - **Vegan Beverage Market:** The emergence of artisanal vegan cocktails such as The Original Southside showcases a growing demand for plant-based options in the beverage market, encouraging exploration and innovation in this sector. ## Related on Trend Hunter - [Restaurant-Style RTD Mojitos](https://www.trendhunter.com/trends/aloette-southside-fizz.md) - [Refreshing Sparkling Cocktails](https://www.trendhunter.com/trends/nonalcoholic-sparkling-cocktails.md) - [Ready-To-Drink Beverage Partnerships](https://www.trendhunter.com/trends/the-original-southsides.md) - [Summery Canned Cocktails](https://www.trendhunter.com/trends/post-meridiem-spirits.md) - [Iced Tea-Infused Vodka Beverages](https://www.trendhunter.com/trends/surfside.md) - [Gin Lemonade Cocktails](https://www.trendhunter.com/trends/sparkling-lemon.md) - [Summertime Evening-Inspired Cocktails](https://www.trendhunter.com/trends/cathead-sparkling-sunsetters.md) - [Internationally Inspired Low-ABV Cocktails](https://www.trendhunter.com/trends/spirited-brands.md) - [Culturally Inspired Canned Cocktails](https://www.trendhunter.com/trends/phreshly.md)