# Minimalist Anti-Aging Serums 'The Ordinary' Skincare Chooses Quality Over Fancy Packaging By Joey Haar | Published 2016-12-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-ordinary-skincare References: [newbeauty](https://www.newbeauty.com/blog/dailybeauty/9988-the-orindary-skin-care/) & [ordinaries](http://ordinaries.com/) 'The Ordinary' skincare is a line of [anti-aging serums](https://www.trendhunter.com/trends/blue-diamond-super-serum) from Canadian beauty brand Deciem. While the serums offer all the benefits of top shelf beauty brands and anti-aging products, they set themselves apart through affordability. No product in The Ordinary skincare line costs more than $15, and many cost less than $10. The Ordinary products have straightforward names that stay true to the no frills ethos of the skincare line. In fact, the products are simply named after their active ingredients: 'Advanced Retinoid 2%' or 'Niacinamide 10% + Zinc 1%,' for example. The Ordinary bolsters its [minimalist brand](https://www.trendhunter.com/trends/the-ordinary-x-uncommon) and [affordable prices](https://www.trendhunter.com/trends/wildfleur) with its packaging. Each anti-aging product comes in a simple one ounce container, and the label has little more than the company's name and the ingredients listed in a bare Helvetica font. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 60% | Activity: 85% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Affordable Skincare:** Disruptive innovation opportunity: Develop skincare products that offer high-quality ingredients at affordable prices, similar to The Ordinary line. - **Minimalist Packaging:** Disruptive innovation opportunity: Create packaging with minimalistic design and simple labeling, focusing on the brand's name and key ingredients. - **Ingredient-focused Naming:** Disruptive innovation opportunity: Name products after their active ingredients to emphasize transparency and simplicity, as seen in The Ordinary line. ### Sectors Adopting This - **Beauty and Skincare:** Disruptive innovation opportunity: Introduce cost-effective skincare products with minimalistic packaging and ingredient-focused naming to attract price-conscious consumers. - **Personal Care Retail:** Disruptive innovation opportunity: Emphasize affordability, simple packaging, and ingredient transparency in personal care retail products to compete with high-end brands. - **Cosmetics Manufacturing:** Disruptive innovation opportunity: Produce anti-aging serums and skincare products with high-quality ingredients, minimalist packaging, and straightforward naming conventions for cost-conscious consumers. ## Related on Trend Hunter - [Accessible Skin-Plumping Serums](https://www.trendhunter.com/trends/the-ordinary-volufiline-92-palisoleucine-1-serum.md) - [Ingredient-Focused Bodycare](https://www.trendhunter.com/trends/the-ordinary-body-care.md) - [Debunking Skincare Campaigns](https://www.trendhunter.com/trends/periodic-fable.md) - [Skincare Research Hubs](https://www.trendhunter.com/trends/the-ordinary-white-papers.md) - [Affordable Aging Serums](https://www.trendhunter.com/trends/remedy-for-aging.md) - [Advanced Age Support Serums](https://www.trendhunter.com/trends/retinal-02-emulsion.md) - [Affordable Peptide Treatments](https://www.trendhunter.com/trends/affordable-peptide-treatments.md) - [Truth-Forward Beauty Campaigns](https://www.trendhunter.com/trends/the-ordinary-x-uncommon.md) - [Ingredient-Focused Skincare Books](https://www.trendhunter.com/trends/ingredients-by-the-ordinary.md)