# Hydrating Algae Skincare The Ordinary 'Marine Hyaluronics' Features Vegan Hydrators and Oils By Laura McQuarrie | Published 2018-02-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-ordinary-marine-hyaluronics References: [hellogiggles](https://hellogiggles.com/beauty/beauty-products-tools/beauty-products-launched-week-colourpop-sugarpill-charlotte-tilbury/) & [theordinary](http://theordinary.com/product/rdn-marine-hyaluronics-30ml?redir=1) Deciem has quickly become a beloved beauty brand for its ultra-affordable and effective skincare products and cosmetics—while its Hyaluronic Acid + B5 formula has been a hit with some consumers, the brand recently launched The Ordinary Marine Hyaluronics as an alternative care product. As some consumers found that the viscous Hyaluronic Acid + B5 formula didn't absorb quickly enough into their skin, Deciem developed a new, [lightweight formula](https://www.trendhunter.com/trends/forest-water-hyaluronic-serum) powered by "exopolysaccharides from skin-friendly marine bacteria, Hawaiian red algae, Glycoproteins from Antarctic marine sources, micro-filtered blue-green algae and several health-supporting amino acids." All of the marine ingredients in the product are vegan and sustainably sourced. Alongside its existing Hyaluronic Acid + B5 and the all-new Marine Hyaluronics, The Ordinary will also soon be launching Plant Hyaluronics. Image Credit: Deciem ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 77% | Activity: 100% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Marine Skincare:** The trend of using vegan and sustainably sourced marine ingredients in skincare products presents opportunities for companies to tap into the growing demand for eco-friendly beauty products. - **Lightweight Skincare:** The trend towards lightweight skincare products, as seen in the launch of The Ordinary's Marine Hyaluronics, presents opportunities for companies to differentiate themselves from traditional heavy formulas. - **Alternative Skincare Formulas:** The trend towards offering alternative skincare formulas, such as The Ordinary's Marine Hyaluronics and upcoming Plant Hyaluronics, presents opportunities for companies to cater to a wider range of skin types and concerns. ### Industries Being Reshaped - **Beauty and Cosmetic:** The launch of innovative skincare products featuring vegan and sustainably sourced marine ingredients creates opportunities for the beauty and cosmetic industry to tap into the growing consumer demand for eco-friendly products. - **Natural and Organic:** The trend towards alternative and lightweight skincare formulas presents opportunities for the natural and organic industry to showcase their products as a healthier and more sustainable option for consumers. - **Health and Wellness:** The use of health-supporting amino acids in The Ordinary's Marine Hyaluronics presents opportunities for the health and wellness industry to tap into the growing demand for functional beauty products. ## Related on Trend Hunter - [Seaweed-Powered Skincare](https://www.trendhunter.com/trends/omaly.md) - [Lightweight Deep-Moisturizing Products](https://www.trendhunter.com/trends/ricelipids-ectoin-microemulsion.md) - [Refillable Marine Antioxidant Serums](https://www.trendhunter.com/trends/marine-antioxidant-serum.md) - [Slime-Inspired Skincare Gels](https://www.trendhunter.com/trends/hydrodew-slime.md) - [Triple-Lifting Skincare Serums](https://www.trendhunter.com/trends/deep-antarctic-drop.md) - [Essential Hydration Skincare Collections](https://www.trendhunter.com/trends/essential-hydration-skincare.md) - [Advanced Hydrating Serums](https://www.trendhunter.com/trends/advanced-hydrating-serum.md) - [Microalgae Body Oils](https://www.trendhunter.com/trends/microalgae-body-oil.md) - [Intense Hydration Skincare](https://www.trendhunter.com/trends/water-bank-blue-hyaluronic-intensive-moisturizer.md)