# Ingredient-Focused Bodycare The Ordinary Body Care Nourishes & Repairs Skin Below the Neck By Laura McQuarrie | Published 2024-08-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-ordinary-body-care References: [refinery29](https://www.refinery29.com/en-us/the-ordinary-body-care-lotion-serum?utm_source=feed&utm_medium=rss) & [instagram](https://www.instagram.com/p/C-Vu_t0Ron9/?hl=en&img_index=1)  In the skincare space, The Ordinary is beloved for its affordable, ingredient-focused formulas and the brand is extending its expertise in facial care to the skin below the neck with The Ordinary body care. The brand's debut body care trio includes a Salicylic Acid 0.5% Body Serum, a Niacinamide 5% Face & Body Emulsion and the Natural Moisturizing Factors + Inulin Body Lotion. While the Natural Moisturizing Factors + Inulin Body Lotion is fragrance-free, it speaks to a specific type of skincare consumer more interested in enhancing comfort than personal fragrance. With powerhouse ingredients like moisturizing allantoin, skin-softening urea and inulin, a natural prebiotic, this lotion provides the care and comfort people deserve at an affordable price, and without the stickiness or heaviness that sometimes deter people from using whole-body skincare. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 70% | Activity: 79% | Freshness: 27% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Ingredient-transparency Products:** Consumers are becoming increasingly attentive to product ingredients, leading brands to highlight specific, beneficial chemicals in body-care items. - **Affordable Luxury Bodycare:** There is a growing demand for high-quality, ingredient-rich body-care formulations that do not come with a premium price tag. - **Multifunctional Bodycare Products:** Products that offer multiple benefits, such as moisturizing and repairing, are hitting the market to cater to consumers seeking comprehensive skincare solutions. ### Who This Affects Most - **Skincare:** The skincare industry is expanding beyond facial care to encompass whole-body products that target skin health with premium ingredients. - **Personal Care:** Personal care brands are innovating with ingredient-focused formulations to meet the rising consumer demand for transparency and efficacy. - **Consumer Goods:** In the consumer goods sector, there is a noticeable shift towards developing affordable yet high-quality products aimed at conscientious and cost-sensitive shoppers. ## Related on Trend Hunter - [Barrier-Boosting Bodycare](https://www.trendhunter.com/trends/byoma-body.md) - [Skincare-Like Body Capsules](https://www.trendhunter.com/trends/naturium-1.md) - [Aromatic Treatment Lotions](https://www.trendhunter.com/trends/the-body-lotion-by-necessaire.md) - [Facial-Grade Bodycare](https://www.trendhunter.com/trends/dewsy.md) - [Replenishing Clean Bodycare](https://www.trendhunter.com/trends/innersense-body-care.md) - [Barrier-Building Bodycare](https://www.trendhunter.com/trends/isle-of-paradise-beautifully-balanced.md) - [Skincare-Influenced Body Washes](https://www.trendhunter.com/trends/energizer-mandelic-acid-body-wash.md) - [Serum-Infused Body Washes](https://www.trendhunter.com/trends/super-serum-body-wash.md) - [Scannable Skincare Murals](https://www.trendhunter.com/trends/interactive-augmented-reality-mural.md)