# Acne-Preventing Care Serums The Ordinary Launches its First Post-Acne Care Solution By Kanesa D | Published 2023-03-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-ordinary-1 References: [refinery29](https://www.refinery29.com/en-us/the-ordinary-aloe-nag-serum-review?utm_source=feed&utm_medium=rss) & [theordinary](https://theordinary.com/en-ca/aloe-2-nag-2-solution-blemish-serum-100618.html) [The Ordinary](https://www.trendhunter.com/trends/powdertocream-concentrate) has made a name for itself as an affordable, transparent skin and haircare brand dedicated to providing cost-conscious consumers with high-quality, skin-first products. 'Aloe 2% + NAG 2% Solution,' the company's newest serum, fills a market gap for post-acne treatment. Aloe vera is a nourishing ingredient that helps with sun protection, cooling, and soothing. The second ingredient in the serum is NAG, also known as N-Acetyl Glucosamine. This ingredient "[...] not only targets [uneven skin tone and texture](https://www.trendhunter.com/trends/discoloration-serum) but also supports hydration, making it an ideal counterpart to a blemish-prone skin routine.” “While the acne-treating space is saturated with products featuring ingredients such as salicylic acid and benzoyl peroxide, we aimed to create a formula that would support an often overlooked part of the blemish journey: [post-acne marks](https://www.trendhunter.com/trends/targeted-hyperpigmentation-treatment), the specific texture and pigmentation that is left behind once acne heals,” commented Prudvi Kaka, Chief Scientific Officer of The Ordinary. Image Credit: The Ordinary ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 85% | Activity: 90% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Post-acne Care Market:** The Ordinary's new serum represents an opportunity to disrupt the post-acne care market by offering a unique solution for treating leftover texture and pigmentation. - **Affordable Skin Care:** The Ordinary's dedication to providing cost-conscious consumers with high-quality, affordable products reveals a trend towards accessible and transparent skin care. - **Nourishing Ingredients:** The inclusion of aloe vera in The Ordinary's serum represents a growing interest in natural, nourishing ingredients in skin care products. ### Industries Being Reshaped - **Skin Care:** The development of The Ordinary's new serum shows potential for innovation and disruption in the skin care industry by providing affordable and unique post-acne care solutions. - **Beauty Retail:** The Ordinary's transparent and cost-conscious brand strategy is indicative of a trend towards affordable beauty retail and could disrupt the traditional luxury-focused market. - **Wellness:** The trend towards natural and nourishing ingredients in The Ordinary's new product appeals to the growing focus on wellness in the beauty and personal care industry. ## Related on Trend Hunter - [Beautifying Acne-Prone Skin Serums](https://www.trendhunter.com/trends/naveen-skin-clearing-serum.md) - [Spray-On Body Acne Serums](https://www.trendhunter.com/trends/the-body-acne-solution.md) - [Ingredient-Focused Bodycare](https://www.trendhunter.com/trends/the-ordinary-body-care.md) - [Unique Skin Spot Treatments](https://www.trendhunter.com/trends/powdertocream-concentrate.md) - [Daily Acne-Targeting Skincare Products](https://www.trendhunter.com/trends/acne-awareness-month.md) - [Post-Breakout Skincare Serums](https://www.trendhunter.com/trends/post-blemish-10-vitamin-c-serum.md) - [High-Concentration Blemish Serums](https://www.trendhunter.com/trends/discoloration-serum.md) - [Probiotic-Based Acne Treatments](https://www.trendhunter.com/trends/barrier-clear-treatment.md) - [Irritation-Free Acne Serums](https://www.trendhunter.com/trends/lil-reinhart.md)